While the verdict may still be out on the correct pronunciation, GIFs are here to stay. Is it pronounced with a “j” like the peanut butter company or with a hard G? These are the questions that keep digital marketers up
If you are an avid user of Pinterest for Business then you may have heard about or even noticed a few changes to the massively-popular platform known for moms and millennials. In order to provide a more seamless experience for
The recent announcement that Instagram is going to create an algorithm that will no longer display a user’s news feed chronologically sent a shockwave through the digital marketing and social media communities last week. Influencers, brands, publishers and even the average user all began FREAKING OUT about the new change and started filling our feeds with cheesy images asking followers to turn on notifications to continue seeing their posts. Which isn’t even how it works, by the way, because posts will not be hidden. So for those of you who believe everything you see on the Internet, be prepared for profusion of notifications every time one of those accounts posts.
Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process. In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –
My dear reader, I am extremely sorry to have used a misleading title to grab your attention. This post is NOT about why you should not grow followers on Twitter. In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter. I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title. Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc. But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results -
As a Digital Marketing Agency we have been at the receiving end for a lot of memes and jokes on how marketing is just manipulating the audience to purchase products even if they don't require them. Well, that's just marketing gone bad. For us passionate workers though, marketing is much more than that. It's a mixture of art and science. And, in this creative amalgamation, sometimes we chemists encounter a lot of disasters. While April Fool's Day is about disasters and pranking friends and family, on a lighter note, sometimes being part of the Digital Marketing industry also feels like being pranked by a client. And, here are a few funny instances -
Have you seen the Apple and Google app stores lately? Unless you know what you are looking for it is easy to get lost searching amongst the masses, and with over 1.5 million apps available it is easy to see why. A spot on the top 25 list is an easy way to dramatically boost downloads and stand out in the crowd. However, obtaining and maintaining a ranking on the coveted list is much easier said than done – unless you have a massive budget or are creating the next new Snapchat. This is where app development comes in to play. If you want more people to download or purchase your app they need to have a reason why. Whether it’s the function, design, description or user experience, there must be some element in your app that can instantly hook your target audience – and that all starts with development.
Which of the below images are you most likely to share or engage with?
While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.
But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.
If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives -
There is a lot to love about spring: melting snow, spring break, April Fool’s Day, extra daylight after work, and the start of baseball season. OK maybe not baseball, but still, spring is great for a variety of other reasons.
The world of Social Media Advertising can often be overwhelming. Multiple platforms, multiple campaigns and multiple audiences can leave you dazed and confused. One of the most common advertising platforms on Social Media is Facebook. It is not only popular but also cost effective for many brands. Facebook Business offers 14 types of different advertising campaigns as seen below. Each Facebook Advertising Campaign has its own unique function. Navigating through them can be easier if you rightly understand your advertising objective.