Tag Archives: Social Media

Content Marketing, Social Media Marketing

How To Use GIFs in Your Digital Marketing Strategy

While the verdict may still be out on the correct pronunciation, GIFs are here to stay.

Is it pronounced with a “j” like the peanut butter company or with a hard G? These are the questions that keep digital marketers up at night.

via GIPHY

These animated images have taken over the internet since their inception and have transformed into a form of communication all their own. Users have found that GIFs can be utilized in a number of different ways including to express an emotion or reaction, tell a story, and draw more attention.

With so much success among our personal interactions, it is no wonder that digital marketers are trying to find the most lucrative approach to integrate GIFs into their overall marketing strategies. If you are considering giving GIFs a go, here are a few different ways they can be implemented.

Showcase Your Products or Services

While GIFs are a great way to entertain your audience, they are also a great tool for you company. Use a GIF to showcase your products or services in a unique way that easily catches the eye of new and existing customers. Show followers how your products work or give them a sneak peek of an upcoming launch or a recap of an event. GIFs are a great way to highlight what is going on behind the scenes or your brand.

via GIPHY

Add More Interest to Social Media Platforms

Static content can be a bit boring for your followers, especially if that is the only type of content you are regularly posting. Try mixing up your social feed with some GIFS, since most of the major platforms already support them. This gives you another avenue to create connection between your content and your followers. It also makes your brand more appealing to new visitors who stumble upon one of your companies’ social media outlets, making them more likely to stick around or follow you.

via GIPHY

The Same Goes for Websites

Just because GIFs are predominately shared on social media, doesn’t mean there aren’t plenty of other places you can use them. Try using GIFs on your website pages to make the space more visually appealing, without effecting the loading time. A high-quality image with brief movement is a small way to make a big impact on website users right off the bat. Choose an image that accurately represents the brand, provokes an emotional connection and is unique to really wow your website visitors.

via GIPHY

Increase Chances of Going Viral

GIFs go viral ALL THE TIME! If there is a trending topic, you can bet that there are already an abundance of GIFs on the subject that people are sending to their entire contact list and posting on social media or their blogs. This form of content has more potential to go viral than static content because it is more relatable, entertaining, and share-worthy. If you are looking for an engagement boost – try a GIF!

via GIPHY

Thinking of using GIFs in your digital marketing strategy? Do a little experimenting with the message and placement to see what your audience really responds to. Who knows, your next GIF just might go viral.

Posted by Chandra Gupta on July 25, 2016

Marketing, Social Media Marketing

Tips For Pinning After Pinterest’s Latest Algorithm Update

If you are an avid user of Pinterest for Business then you may have heard about or even noticed a few changes to the massively-popular platform known for moms and millennials. In order to provide a more seamless experience for marketers and influencers, Pinterest is rolling out a few changes to their algorithm that may have an effect on how you pin.

These changes include the reintroduction of affiliate links, a modification to how repins are counted, and some adjustments to the pin’s description field. While most people fear change, especially after Instagram’s announcement earlier this year to change their news feed algorithm, these updates to Pinterest are actually a good thing. Here are a few tips to how you can use the new features to your advantage!

Affiliate Links Are Back

Bloggers rejoice – affiliate links are back! In 2014, Pinterest revoked affiliate links from the entire platform because the redirects lead to users seeing low-quality pins they had no interest in, and there was an influx in broken links and spammy content. Now that Pinterest feels they can better monitor and remove spam, affiliate links have been reinstated which is big news for powerhouse-pinners who use the platform to push their affiliate sales. Even bigger news, you can promote pins with affiliate links!

If you choose to use Pinterest as an additional outlet for your affiliate links, there are few things to keep in mind. Remember to create pins that are visually pleasing and eye catching, just because you are selling something doesn’t mean your followers can’t still connect with the image. Also make sure you are including the proper disclaimers and don’t spam your followers. Be sure to always keep your audience in mind for every pin and you’ll be on the right track to keep followers instead of turn them away.

Summary Pins

Some Pinterest users are noticing their pins, which originally had a low number of repins, have seemed to go viral overnight. Unfortunately that isn’t necessarily the case, Pinterest is now just counting repins a bit differently. By implementing summary pins, Pinterest is showing users the total number of repins across the entire platform for that specific image and URL, instead of how many repins your account individually garnered with that pin.

There are many reasons to be excited about this new update, one of which is instead of looking at your pins on your personal boards to see only a few repins you’ll now see exactly how that pin is performing across all of Pinterest. This gives you a better idea of what works for you on Pinterest and which pins you should pay to promote.

Description Fields

As part of the algorithm updates, Pinterest was experimenting with some adjustments to the description field for each pin. Pinterest came up with an idea to require an original description each time an image is repined. By doing so this eliminated people’s personal jokes and vague descriptions from circulating around the platform.

While Pinterest ultimately decided not to go this route, it is always best practice to include an original description with your repin. By including your own message you are adding more value to the pin and you are increasing the chances the pin will be found when users search for the keywords that are in your description.

As Pinterest continues to grow at a rapid rate, users can expect more algorithm changes in the future. Pinterest remains dedicated to creating and implementing a seamless user experience, meaning these updates can only help you boost your presence on the platform. For more Pinterest tips, feel free to contact us – or follow us on Pinterest!

Posted by Chandra Gupta on June 6, 2016

Uncategorized

How Brands Can Embrace the New Instagram Algorithm

The recent announcement that Instagram is going to create an algorithm that will no longer display a user’s news feed chronologically sent a shockwave through the digital marketing and social media communities last week. Influencers, brands, publishers and even the average user all began FREAKING OUT about the new change and started filling our feeds with cheesy images asking followers to turn on notifications to continue seeing their posts. Which isn’t even how it works, by the way, because posts will not be hidden. So for those of you who believe everything you see on the Internet, be prepared for profusion of notifications every time one of those accounts posts.

Read morePosted by Chandra Gupta on April 11, 2016

Content Marketing, Marketing, Marketing, Mobile Marketing, Social Media Marketing

4 Zen Principles Every Digital Marketer Should Adopt

Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process.

In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –

Read morePosted by Chandra Gupta on April 7, 2016

Content Marketing, Marketing, Mobile Marketing, Social Media Marketing

6 Reasons You Should Not Grow Followers on Twitter

My dear reader, I am extremely sorry to have used a misleading title to grab your attention.

This post is NOT about why you should not grow followers on Twitter.

In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter.

I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title.

Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc.

But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results –

Read morePosted by Chandra Gupta on April 4, 2016

Content Marketing, Marketing, Media, SEO, Social Media Marketing, Web

April Fool’s Day in Digital Marketing: 8 Times We Got Fooled By our Clients

As a Digital Marketing Agency we have been at the receiving end for a lot of memes and jokes on how marketing is just manipulating the audience to purchase products even if they don’t require them. Well, that’s just marketing gone bad.

For us passionate workers though, marketing is much more than that. It’s a mixture of art and science. And, in this creative amalgamation, sometimes we chemists encounter a lot of disasters.

While April Fool’s Day is about disasters and pranking friends and family, on a lighter note, sometimes being part of the Digital Marketing industry also feels like being pranked by a client. And, here are a few funny instances –

Read morePosted by Chandra Gupta on April 1, 2016

Mobile, Mobile App Development

3 App Development Strategies to Make Your App Stand Out

Have you seen the Apple and Google app stores lately? Unless you know what you are looking for it is easy to get lost searching amongst the masses, and with over 1.5 million apps available it is easy to see why.

A spot on the top 25 list is an easy way to dramatically boost downloads and stand out in the crowd. However, obtaining and maintaining a ranking on the coveted list is much easier said than done – unless you have a massive budget or are creating the next new Snapchat.

This is where app development comes in to play. If you want more people to download or purchase your app they need to have a reason why. Whether it’s the function, design, description or user experience, there must be some element in your app that can instantly hook your target audience – and that all starts with development.

Read morePosted by Chandra Gupta on March 31, 2016