Tag Archives: Wasp Mobile

Mobile App Development, Mobile Marketing, Uncategorized

3 Reasons You Need an App Cost Calculator

According to the University of Alabama at Birmingham’s Online Master in Management Information Systems, it is estimated that by 2017, the mobile app market will be an industry worth $77 billion. The use of smartphones is growing further day by day. As of today, 91% of the adult U.S. population owns a phone, out of which 61% are smartphone. (Source).

The popularity of mobile apps doesn’t seem like it is going to fade out anytime soon with a new app being introduced in the market almost every day. One billion smart phones are predicted to be sold next year and this is a huge opportunity for app builders.

With so much revenue in the industry and ample opportunities for app development, there are many companies who are planning to build apps. Businessmen and venture capitalists are always on the lookout for an opportunity to invest in an upcoming app.

If you are a businessman or an investor who is planning a new mobile app, it is highly recommended that you use an App Cost Calculator. This is because an app cost calculator can help you give an accurate estimate of your app’s budget. It can also help you plan your app features and functionalities according to your budget. This is important because a proper plan with a blueprint before you start building the app can yield great results.

Three major benefits of using an App Cost Calculator:

Avoid Budget Problems – Many app projects get dumped during development because of monetary issues. Developers begin working on an app but realize midway that they need more budget than they had estimated. Since the investor has already spent a fair share of their money, they refuse to allocate more budget. This often results in the project being abandoned totally. Avoid such problems by having an accurate estimate of the app, even before you start building it.

Plan Better – By estimating an approximate cost for your project, you are going to make it easy for your developers to organize, manage and execute the creation of you app in a much more effective way. An accurate budget results in a good business plan and leads to an improved strategy and good results.

Save Money – Prevention is better than a cure. So by having an estimated plan, you can avoid any unnecessary expenditure. This ensures your project sticks to the budget that you planned for.

Our app development team at WASP has created a comprehensive App Cost Calculator that can help you arrive at an accurate estimate for your app idea. It is a simple tool with multiple choice questions that will help us understand your requirements, based on which, the tool will present an estimate cost for your app.

For anyone who uses our tool to calculate your app cost, we are providing a FREE CONSULTATION once you finish the questionnaire. So what are you waiting for? Use our App Cost Calculator now!

Posted by Chandra Gupta on April 13, 2016

Content Marketing, Mobile Marketing, Social Media Marketing

8 Simple Design Tips for Effective Social Media Marketing

Which of the below images are you most likely to share or engage with?

While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.

But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.

If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives –

Read morePosted by Chandra Gupta on March 14, 2016

Content Marketing, eCommerce, Marketing, Social Media Marketing

Which Facebook Advertising Campaign is Right for You?

The world of Social Media Advertising can often be overwhelming. Multiple platforms, multiple campaigns and multiple audiences can leave you dazed and confused.

One of the most common advertising platforms on Social Media is Facebook. It is not only popular but also cost effective for many brands.

Facebook Business offers 14 types of different advertising campaigns as seen below. Each Facebook Advertising Campaign has its own unique function. Navigating through them can be easier if you rightly understand your advertising objective.

Read morePosted by Chandra Gupta on March 3, 2016

Content Marketing, Social Media Marketing

Hit The Iron When It’s Hot: 3 Social Media Marketing Tips to Go Viral

We all must have heard of the classic saying ‘Hit the iron when it’s hot’. While this line has multiple connotations and references, when it comes to the social media marketing world, there couldn’t be a better way of expressing the need for trending posts.

A trending topic is as hot as an iron rod in a furnace and it needs to be hit upon instantly. Time and again, the digital marketing industry has proved this. No sooner than an event or a topic starts trending online, countless brands jumped onto it with quirky and witty campaigns. The Superbowl, Oscars and Olympics are all popular examples.

This strategy not only helps in promoting engagement but acquiring fan loyalty. Audiences (especially on Facebook & Twitter) love brands that are smart enough to leverage a trending topic. They appreciate the brand’s effort and wit to come up with a campaign that is based on a hot topic.

For example, since Leonardo DiCaprio finally won an Oscar over the weekend, brands all across the globe are pouring out witty posts on their social accounts. For those of you who are wondering how these brands manage to do this, here are 3 quick tips that you can follow in order to achieve a similar feat –

1. Pre-Plan: Let me tell you that designing posts over a trending topic doesn’t happen randomly or instantly. They need pre-planning. A lot of social media marketing strategists plan much in advance for such events and prepare their team to work overnight. Copywriters and designers come together and churn out posts as soon as they know a topic will go viral. So even before the Oscar for the Best Actor was announced, marketing managers across the globe would have prepared to watch out for interesting events and happenings during the ceremony. This way, various brands are able to leverage over trending topics and manage to boost their following almost instantaneously.

Logan Paul, a popular celebrity on Twitter caused a sensation with this well planned video which is going viral across the globe. Observe the video and you’ll realize that it was not only pre-planned but very well executed and shot –

OUR REACTION WHEN LEO FINALLY WON THE OSCAR! pic.twitter.com/I0cdkoRKq7

— Logan Paul (@LoganPaul) February 29, 2016

2. Keep it Short & Quirky: The world already knows that Leonardo won the Oscar. So how can you make this information more appealing to your audience? By making it witty and quirky, like this page did! PicToLine, a popular Media/Publishing Facebook page made this GIF that everybody is sharing across various platforms – via GIPHY 3. Relate To Your Brand: Not only is it important for your post to be witty or humorous but you need to relate this to your own brand. You need to remember that a thousand other pages would be putting up similar posts. So make your post unique. Here are two examples of Indian brands that have really cracked this – USTRAA, a popular brand in India that manufactures grooming products for men and is popularly known for its beard wax, came up with this intelligent post –

NDTV Good Times, a popular lifestyle television channel used this event to wish its viewers a Happy Leap Year –

Now the next time you see a big event coming up, you will know how to prepare yourselves to go viral. Follow these three simple tips and make a great post for your brand!

Posted by Chandra Gupta on February 29, 2016

Content Marketing, Marketing, Social Media Marketing

4 Tips to Transform Your Social Media Approach!

In this millennial world of creative thinkers, we try too hard to think out of the box, and as often as not, we find ourselves ending up inside the box.

Everything you would want to try, or adapt, is already out there! The struggle is real, we get you. We’ve been there too!

Read morePosted by Chandra Gupta on February 29, 2016

Content Marketing, Marketing, Social Media Marketing

5 Reasons Why You Need Data-Driven Marketing

Before I actually speak about Data-Driven Marketing, consider this situation – Imagine you are a painter and you paint straight from your heart. You’ve made several paintings so far and received decent sales in the market. You want to increase your sales and you don’t mind making paintings that have a broader commercial appeal. As a marketing agency, we research on available data and share the following information with you –

a. The number of people who bought a painting with a religious theme/nature landscape/modern art.
b. The number of times people bought a painting that had blue as a dominant colour.
c. The number of times people bought a painting because their friends recommended it.
d. The number of people who bought a painting for the first time/nth time.
e. The number of times people bought a painting for a cause.

You go over the data and decide to make your next painting, aiming to reach a larger audience based on the above statistics. Your painting sells for a whopping amount! That’s Data-Driven Marketing in short.

The advantages of Data-Driven Marketing are short-term as well as long-term, and it helps you plan your business strategy accordingly. Here are summarizing five major benefits of Data-Driven Marketing –

i) Relevance – Understanding consumer behaviour and reaching out to the right target audience is half the battle won. There are approximately 40 million small businesses that advertise on Facebook. (Source: sproutosocial.com) With such tough competition and high bidding for ads, it is very important that your brand’s creatives are relevant to your target audience. By analysing data and understanding your audience, you can create ads that are more relevant and lower the cost per unit of advertising. You can also appeal to varied groups of audiences by creating tailor-made ads that appeal to people from various age-groups, races and nationalities.

ii) React Faster – When you know precisely how your target audience perceives you, how they purchase your product and how many times they see your ad before a conversion, you can react to their choices in a much faster manner. And this ensures a better relationship between the brand and the consumer.

iii) Evolve – Data changes every day. And so should your ad strategy. The best part of data-driven marketing is that every day is a new day. Constant monitoring and analysis of data sets reveal new information daily and allows you to dynamically evolve your marketing strategy accordingly.

iv) Better Funnel Perceptibility – How did your consumer first discover you? How many times did they visit your website before making the first purchase? Data knows everything! Using a data driven approach, you can enhance the understanding of your sales funnel and improve it appropriately.

v) Optimize ROI – Need I say anything more about this? It’s clear that data can help improve your ROI!

Data is powerful and data is omnipresent, omnipotent and omniscient! Data is GOD.

Posted by Chandra Gupta on January 4, 2016

Marketing, Mobile Marketing, Social Media Marketing, Web

Social Media Can Be A Real Hornet’s Nest – Part 1

The advent of social media and its various platforms has completely reformed networking as we know it; this isn’t an arguable fact. When it comes to the influence of social media, we tend to classify and categorize major social networks according to size, whether consciously or not. In fact, sheer membership size is precisely why Facebook is such an enormous deal when it comes to marketing, social awareness, or just networking in general.

Read morePosted by Chandra Gupta on December 24, 2013