Sometimes when attempting to properly convey an idea or concept online, it’s easy to find yourself writing intricate, overly wordy, information-packed, multiple-comma-and-dashed-sentences that more or less lose the reader by the time they finally come to a period. Now, how many of you made it through all that in one pass? Believe it or not, search engine bots are just like you and me. They prefer their information in bite-sized chunks. This helps ensure that the bots crawl and index your site's content efficiently. Therefore, run-on sentences that try to say too much are harmful to SEO. They also confuse and frustrate your site’s visitors. In short, just remember to K.I.S.S. (Keep It Short & Simple). Content that is easy for bots to crawl and readers to digest doesn’t require a lot of investment. But it will take practice. Here are some tips to get you started:
“Roy looked down from the cliffs at the man drawing in the sand. The picture that started to emerge was an extraordinary face. It looked much like a Picasso. Roy lifted his binoculars to his eyes. The man on the beach was Picasso. Roy’s pulse raced. He walked this route every day and he knew that very soon the tide would sweep in and wash away a genuine Picasso original. Somehow, he had to try and save it. But how? Trying to hold back the sea was futile. Nor was there any way to take a cast of the sand. He could run back home for his camera. That would at best preserve a record of the work, not the picture itself. And if he did try this, by the time he got back, the image would probably have been erased by the ocean. Perhaps then he should simply enjoy this private view as long as it lasted. As he stood watching, he didn’t know whether to smile or cry.” Source: The pig that wants to be eaten – 100 experiments for the Armchair Philosopher by Julian Baggini What Roy experienced in the above extract is something we all go through on a regular basis. Whether to record a video of the event or enjoy it live? Whether to take a selfie or just enjoy the view?
The advertising industry has changed drastically over the past century. From print ads to traditional media to social media, we have come a long way in understanding and influencing our audience. With technological advancements and cultural evolution of the world we live in, the style of advertising has changed according to our audiences and their preferences. A brief look at the history of advertising reveals some of the ads that have changed the way we advertise:
Imagine the world is coming to an end and you are presented the one-in-a-billion opportunity to share one last post before the internet is dead. What would it be? Would you post a selfie, a video of your pet cat, or a dubsmash? Or would your content marketing training win out, leaving you to talk about your brand one last time? Guaranteed the last post on the internet would get the highest engagement rate ever, I’m sure you’d share something extremely personal rather than talk about your brand or brag about a product. That’s exactly the idea behind sharing exciting Social Media content. The idea is, before every post, to ask ourselves whether we're being engaging, appealing, and whether our target audience will want to share it. Amidst the ever growing ocean of content, marketers can choose to make less valuable, less engaging content regularly; or publish a single post each month that is extremely engaging and valuable. If you select the latter option, the doomsday post scenario is perfect for you.
As we all have seen, mobile consumption continues to grow faster than ever before. Both marketers and brands alike have begun transforming their businesses, offline consumer experiences, and infrastructures. From being focused on brand awareness to capturing consumers in moments of need – the time to make changes is now.
We exist in a world where a majority of mobile time is spent on social media. As a result, apps like Facebook, Twitter, and Instagram have been used to generate an unprecedented amount of brand awareness. However, awareness alone doesn’t efficiently convert casual fans into brand-owned customers. Brands should now be focusing on capturing users in their mobile moments of intent. These are the moments that consumers turn to their devices to read about, explore, identify, or purchase a product. Recently, Google charged Forrester Consulting with assessing the preparedness of mobile marketers in providing for consumers. Their results revealed the following:
Over the past 5 months, WASP has had the pleasure of working with an online publisher unlike any other. TravelingMom is an influential and powerful network comprised of 60+ travel writers who specialize in every aspect of family travel. What makes this network so uncommon is a shared goal amongst every member: to advise and help fellow mothers and families planning the ultimate vacation! However, implementing a digital marketing strategy with a focus on traffic growth has proven to be a challenge for TravelingMom. Corralling the efforts of over 60 extremely busy contributors is no small task; which is where we came in!
Cats are many things. They're cute, intelligent, aloof, evil - all at the same time! What most cat people don't know however (and what all dog people will never admit), is that they also make fantastic social media marketing consultants. If you've ever really observed your feline friend, you'll notice they have quite a bit to share with us...here are 10 tips:
The Himalayas, a map, a compass, and a backpack. Scroll. Gastronomy, fine cutlery, location, and #hashtags. Scroll. Paints, a canvas, a masterpiece, and art. Scroll. There’s something to this side of the social media world that I’m addicted to. The Explore feature has become my new Wikipedia. It’s enthralling to realize that being seated at one place you are able to break through and visually experience the lifestyle, behavior, and culture of people in any corner of this planet. Photos are definitely more engaging and illustrious than any other forms of branding. The genius of this app - Instagram - is in managing to get past the screen of your phone and see the world. You can see how it nudges curiously for your attention. You can’t help but give in to these illustrative updates.
Which of the following articles are you most likely to read? –
- 8 things you can do to boost your Social Media Following
- 8 things NOT to do on Social Media
- 8 things that threaten the loss of your Social Media fans
- 8 things you must do to improve your Social Media presence
Since its launch in 2010, Pinterest has climbed to the top of social media charts where it can be compared to other social outlet stars, including Twitter and Instagram. Now with over 70 million users and an active effort to appeal to younger generations, especially millennials, by focusing on producing and re-pinning high-quality images and videos, it is obvious to see why every business needs to be leveraging Pinterest in their social media campaign. However, you can’t just wing it when it comes to Pinterest and you need to set the stage to generate a large following and convert traffic into money. Here’s how to optimize a business profile to make your efforts pitch perfect!