Would you post a selfie, a video of your pet cat, or a dubsmash? Or would your content marketing training win out, leaving you to talk about your brand one last time?
Guaranteed the last post on the internet would get the highest engagement rate ever, I’m sure you’d share something extremely personal rather than talk about your brand or brag about a product. That’s exactly the idea behind sharing exciting Social Media content.
The idea is, before every post, to ask ourselves whether we’re being engaging, appealing, and whether our target audience will want to share it.
Amidst the ever growing ocean of content, marketers can choose to make less valuable, less engaging content regularly; or publish a single post each month that is extremely engaging and valuable. If you select the latter option, the doomsday post scenario is perfect for you.