Wasp’s content marketing strategies provide control over your brand’s message on the largest stage available. Knowing what you want to communicate to your customers is the basis of any marketing. Understanding how best to publicize that message however, is ours.
As a massively influential medium, the internet is hard to beat. The reach of your brand’s message can skyrocket exponentially overnight, making it one of the most efficient marketing tools currently available. However, the tactics required to communicate that message have changed nearly as rapidly as its expansion. Blindly dispersing long tail keywords throughout your site can work against your efforts. Search engines demand easy to read yet informative copy. Content Marketing tailors your brand’s message to the digital medium; enhancing it to be both appealing to and easily found by the maximum amount of online consumers.
Content consists of everything available online regarding your brand, including social posts and conversations. Content Marketing involves analyzing and optimizing copy, images, and links, as well as establishing relationships with various online outlets to promote your brand’s “Story.” As of late, it has become an essential component of proper SEO, particularly with Google’s dynamic algorithm updates.