Lead Generation is the new hot cake in the Social Media industry today. Almost every other brand is jumping onto a lead generation campaign on various platforms including Facebook, Adwords, Twitter, Linkedin. This is because Lead Generation has multiple advantages –
Firstly, you reach out to an audience that is more likely to convert than an audience that just clicks on your ad or likes your page.
Secondly, you get to build a database of leads over a period of time. You could use this information in the future to re-market your brand.
Thirdly, you have a fair chance to crack your ROI. Lead Generation campaigns cost differently on different platforms. In my experience, Lead Gen on Facebook is the cheapest so far.
In this post, I’d like to show you how you can make the most out of your Lead Generation campaigns on Facebook. There are multiple ways one can generate leads on Facebook. But the two most simple ways to do it are –