The best way to connect with your target audience is to communicate with them on their level. For brands and mobile marketers looking to capitalize on those labeled as millennials and generation Z, this means mastering the art of speaking emoji. With
According to the University of Alabama at Birmingham's Online Master in Management Information Systems, it is estimated that by 2017, the mobile app market will be an industry worth $77 billion. The use of smartphones is growing further day by day.
The recent announcement that Instagram is going to create an algorithm that will no longer display a user’s news feed chronologically sent a shockwave through the digital marketing and social media communities last week. Influencers, brands, publishers and even the average user all began FREAKING OUT about the new change and started filling our feeds with cheesy images asking followers to turn on notifications to continue seeing their posts. Which isn’t even how it works, by the way, because posts will not be hidden. So for those of you who believe everything you see on the Internet, be prepared for profusion of notifications every time one of those accounts posts.
Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process. In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –
My dear reader, I am extremely sorry to have used a misleading title to grab your attention. This post is NOT about why you should not grow followers on Twitter. In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter. I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title. Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc. But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results -
As a Digital Marketing Agency we have been at the receiving end for a lot of memes and jokes on how marketing is just manipulating the audience to purchase products even if they don't require them. Well, that's just marketing gone bad. For us passionate workers though, marketing is much more than that. It's a mixture of art and science. And, in this creative amalgamation, sometimes we chemists encounter a lot of disasters. While April Fool's Day is about disasters and pranking friends and family, on a lighter note, sometimes being part of the Digital Marketing industry also feels like being pranked by a client. And, here are a few funny instances -
Which of the below images are you most likely to share or engage with?
While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.
But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.
If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives -
There is a lot to love about spring: melting snow, spring break, April Fool’s Day, extra daylight after work, and the start of baseball season. OK maybe not baseball, but still, spring is great for a variety of other reasons.
"When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise" - Bob Ruffolo, Founder & CEO if IMPACT Branding & Design Lead Generation is the new hot cake in the Social Media industry today. Almost every other brand is jumping onto a lead generation campaign on various platforms including Facebook, Adwords, Twitter, Linkedin. This is because Lead Generation has multiple advantages - Firstly, you reach out to an audience that is more likely to convert than an audience that just clicks on your ad or likes your page. Secondly, you get to build a database of leads over a period of time. You could use this information in the future to re-market your brand. Thirdly, you have a fair chance to crack your ROI. Lead Generation campaigns cost differently on different platforms. In my experience, Lead Gen on Facebook is the cheapest so far. In this post, I’d like to show you how you can make the most out of your Lead Generation campaigns on Facebook. There are multiple ways one can generate leads on Facebook. But the two most simple ways to do it are –
“Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein When it comes to a digital marketing strategy, is your brand just spinning its wheels? Sometimes we can think we are working towards our