Most people have a love-hate relationship with push notifications. They HATE being bombarded with annoying messages at all hours of the day and night that offer no real value, but LOVE when those messages come with a coupon code. According to
The best way to connect with your target audience is to communicate with them on their level. For brands and mobile marketers looking to capitalize on those labeled as millennials and generation Z, this means mastering the art of speaking emoji. With
According to the University of Alabama at Birmingham's Online Master in Management Information Systems, it is estimated that by 2017, the mobile app market will be an industry worth $77 billion. The use of smartphones is growing further day by day.
Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process. In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –
What exactly is advertising? (Or marketing, for that matter) Is it a smart way of convincing people to buy your product or subscribe to your service? Or is it just a business requirement to spread awareness about your brand’s existence? Well, for me, advertising is another form of story-telling. Yes, you read that right. I define advertising as story-telling. Don’t believe me? Try and recall some of the most memorable ads you saw as a kid in the 90s. What are the two things you can recall? I bet it would be the brand name and the main plot of the ad. Even in recent times, if there’s one ad that has caught your attention, go back to it and ask yourself why you like it. Or ask yourself why you associate with a particular brand so much? Unfortunately, as decades have passed, advertising has changed. With the dominance of digital marketing and mobile ads, I feel advertisers today are missing out on the most important aspect of advertising – “Story Telling”. We fail to connect the brand with the consumer by placing too much focus on products or services. Most marketers are bothered about the reach, number of clicks and post engagement. With the mobile news feed being flooded with so many memes and jokes every minute, it is quite challenging to stand out and share a unique story. A story that can leave an impact, touch people’s hearts and yet associate with a brand. Hence, I’ve devised a unique formula (the MIME principle) that I personally believe can help you incorporate story-telling in your digital ads -
Which of the below images are you most likely to share or engage with?
While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.
But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.
If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives -
"When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise" - Bob Ruffolo, Founder & CEO if IMPACT Branding & Design Lead Generation is the new hot cake in the Social Media industry today. Almost every other brand is jumping onto a lead generation campaign on various platforms including Facebook, Adwords, Twitter, Linkedin. This is because Lead Generation has multiple advantages - Firstly, you reach out to an audience that is more likely to convert than an audience that just clicks on your ad or likes your page. Secondly, you get to build a database of leads over a period of time. You could use this information in the future to re-market your brand. Thirdly, you have a fair chance to crack your ROI. Lead Generation campaigns cost differently on different platforms. In my experience, Lead Gen on Facebook is the cheapest so far. In this post, I’d like to show you how you can make the most out of your Lead Generation campaigns on Facebook. There are multiple ways one can generate leads on Facebook. But the two most simple ways to do it are –
The world of Social Media Advertising can often be overwhelming. Multiple platforms, multiple campaigns and multiple audiences can leave you dazed and confused. One of the most common advertising platforms on Social Media is Facebook. It is not only popular but also cost effective for many brands. Facebook Business offers 14 types of different advertising campaigns as seen below. Each Facebook Advertising Campaign has its own unique function. Navigating through them can be easier if you rightly understand your advertising objective.
The advent of social media and its various platforms has completely reformed networking as we know it; this isn't an arguable fact. When it comes to the influence of social media, we tend to classify and categorize major social networks
One of nature’s most popular clichés is the transformation of the unsightly, simple-minded caterpillar into the intricate and ornate butterfly. The transformation represents less an evolution or adaptation, and more a re-birth. From beginning to end, this insect’s life revolves