Tag Archives: Social Media Marketing

Tips For Pinning After Pinterest’s Latest Algorithm Update

If you are an avid user of Pinterest for Business then you may have heard about or even noticed a few changes to the massively-popular platform known for moms and millennials. In order to provide a more seamless experience for marketers and influencers, Pinterest is rolling out a few changes to their algorithm that may have an effect on how you pin.

These changes include the reintroduction of affiliate links, a modification to how repins are counted, and some adjustments to the pin’s description field. While most people fear change, especially after Instagram’s announcement earlier this year to change their news feed algorithm, these updates to Pinterest are actually a good thing. Here are a few tips to how you can use the new features to your advantage!

Affiliate Links Are Back

Bloggers rejoice – affiliate links are back! In 2014, Pinterest revoked affiliate links from the entire platform because the redirects lead to users seeing low-quality pins they had no interest in, and there was an influx in broken links and spammy content. Now that Pinterest feels they can better monitor and remove spam, affiliate links have been reinstated which is big news for powerhouse-pinners who use the platform to push their affiliate sales. Even bigger news, you can promote pins with affiliate links!

If you choose to use Pinterest as an additional outlet for your affiliate links, there are few things to keep in mind. Remember to create pins that are visually pleasing and eye catching, just because you are selling something doesn’t mean your followers can’t still connect with the image. Also make sure you are including the proper disclaimers and don’t spam your followers. Be sure to always keep your audience in mind for every pin and you’ll be on the right track to keep followers instead of turn them away.

Summary Pins

Some Pinterest users are noticing their pins, which originally had a low number of repins, have seemed to go viral overnight. Unfortunately that isn’t necessarily the case, Pinterest is now just counting repins a bit differently. By implementing summary pins, Pinterest is showing users the total number of repins across the entire platform for that specific image and URL, instead of how many repins your account individually garnered with that pin.

There are many reasons to be excited about this new update, one of which is instead of looking at your pins on your personal boards to see only a few repins you’ll now see exactly how that pin is performing across all of Pinterest. This gives you a better idea of what works for you on Pinterest and which pins you should pay to promote.

Description Fields

As part of the algorithm updates, Pinterest was experimenting with some adjustments to the description field for each pin. Pinterest came up with an idea to require an original description each time an image is repined. By doing so this eliminated people’s personal jokes and vague descriptions from circulating around the platform.

While Pinterest ultimately decided not to go this route, it is always best practice to include an original description with your repin. By including your own message you are adding more value to the pin and you are increasing the chances the pin will be found when users search for the keywords that are in your description.

As Pinterest continues to grow at a rapid rate, users can expect more algorithm changes in the future. Pinterest remains dedicated to creating and implementing a seamless user experience, meaning these updates can only help you boost your presence on the platform. For more Pinterest tips, feel free to contact us – or follow us on Pinterest!

Posted by Chandra Gupta on June 6, 2016

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How Brands Can Embrace the New Instagram Algorithm

The recent announcement that Instagram is going to create an algorithm that will no longer display a user’s news feed chronologically sent a shockwave through the digital marketing and social media communities last week. Influencers, brands, publishers and even the average user all began FREAKING OUT about the new change and started filling our feeds with cheesy images asking followers to turn on notifications to continue seeing their posts. Which isn’t even how it works, by the way, because posts will not be hidden. So for those of you who believe everything you see on the Internet, be prepared for profusion of notifications every time one of those accounts posts.

Read morePosted by Chandra Gupta on April 11, 2016

Content Marketing, Marketing, Marketing, Mobile Marketing, Social Media Marketing

4 Zen Principles Every Digital Marketer Should Adopt

Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process.

In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –

Read morePosted by Chandra Gupta on April 7, 2016

Content Marketing, Marketing, Mobile Marketing, Social Media Marketing

6 Reasons You Should Not Grow Followers on Twitter

My dear reader, I am extremely sorry to have used a misleading title to grab your attention.

This post is NOT about why you should not grow followers on Twitter.

In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter.

I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title.

Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc.

But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results –

Read morePosted by Chandra Gupta on April 4, 2016

Marketing, Marketing, Mobile App Development, Mobile Marketing, Social Media Marketing

How Story Telling Can Make Your Mobile Ads Powerful

What exactly is advertising? (Or marketing, for that matter) Is it a smart way of convincing people to buy your product or subscribe to your service? Or is it just a business requirement to spread awareness about your brand’s existence?

Well, for me, advertising is another form of story-telling. Yes, you read that right. I define advertising as story-telling. Don’t believe me? Try and recall some of the most memorable ads you saw as a kid in the 90s. What are the two things you can recall? I bet it would be the brand name and the main plot of the ad.

Even in recent times, if there’s one ad that has caught your attention, go back to it and ask yourself why you like it. Or ask yourself why you associate with a particular brand so much?

Unfortunately, as decades have passed, advertising has changed. With the dominance of digital marketing and mobile ads, I feel advertisers today are missing out on the most important aspect of advertising – “Story Telling”. We fail to connect the brand with the consumer by placing too much focus on products or services. Most marketers are bothered about the reach, number of clicks and post engagement.

With the mobile news feed being flooded with so many memes and jokes every minute, it is quite challenging to stand out and share a unique story. A story that can leave an impact, touch people’s hearts and yet associate with a brand. Hence, I’ve devised a unique formula (the MIME principle) that I personally believe can help you incorporate story-telling in your digital ads –

Read morePosted by Chandra Gupta on March 21, 2016

Content Marketing, Mobile Marketing, Social Media Marketing

8 Simple Design Tips for Effective Social Media Marketing

Which of the below images are you most likely to share or engage with?

While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.

But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.

If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives –

Read morePosted by Chandra Gupta on March 14, 2016

Mobile Marketing, Social Media Marketing

3 Easy Tips To Master Lead Generation on Facebook

“When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise” – Bob Ruffolo, Founder & CEO if IMPACT Branding & Design

Lead Generation is the new hot cake in the Social Media industry today. Almost every other brand is jumping onto a lead generation campaign on various platforms including Facebook, Adwords, Twitter, Linkedin. This is because Lead Generation has multiple advantages –

Firstly, you reach out to an audience that is more likely to convert than an audience that just clicks on your ad or likes your page.

Secondly, you get to build a database of leads over a period of time. You could use this information in the future to re-market your brand.

Thirdly, you have a fair chance to crack your ROI. Lead Generation campaigns cost differently on different platforms. In my experience, Lead Gen on Facebook is the cheapest so far.

In this post, I’d like to show you how you can make the most out of your Lead Generation campaigns on Facebook. There are multiple ways one can generate leads on Facebook. But the two most simple ways to do it are –

Read morePosted by Chandra Gupta on March 9, 2016