If you are an avid user of Pinterest for Business then you may have heard about or even noticed a few changes to the massively-popular platform known for moms and millennials. In order to provide a more seamless experience for
The recent announcement that Instagram is going to create an algorithm that will no longer display a user’s news feed chronologically sent a shockwave through the digital marketing and social media communities last week. Influencers, brands, publishers and even the average user all began FREAKING OUT about the new change and started filling our feeds with cheesy images asking followers to turn on notifications to continue seeing their posts. Which isn’t even how it works, by the way, because posts will not be hidden. So for those of you who believe everything you see on the Internet, be prepared for profusion of notifications every time one of those accounts posts.
Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process. In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –
My dear reader, I am extremely sorry to have used a misleading title to grab your attention. This post is NOT about why you should not grow followers on Twitter. In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter. I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title. Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc. But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results -
What exactly is advertising? (Or marketing, for that matter) Is it a smart way of convincing people to buy your product or subscribe to your service? Or is it just a business requirement to spread awareness about your brand’s existence? Well, for me, advertising is another form of story-telling. Yes, you read that right. I define advertising as story-telling. Don’t believe me? Try and recall some of the most memorable ads you saw as a kid in the 90s. What are the two things you can recall? I bet it would be the brand name and the main plot of the ad. Even in recent times, if there’s one ad that has caught your attention, go back to it and ask yourself why you like it. Or ask yourself why you associate with a particular brand so much? Unfortunately, as decades have passed, advertising has changed. With the dominance of digital marketing and mobile ads, I feel advertisers today are missing out on the most important aspect of advertising – “Story Telling”. We fail to connect the brand with the consumer by placing too much focus on products or services. Most marketers are bothered about the reach, number of clicks and post engagement. With the mobile news feed being flooded with so many memes and jokes every minute, it is quite challenging to stand out and share a unique story. A story that can leave an impact, touch people’s hearts and yet associate with a brand. Hence, I’ve devised a unique formula (the MIME principle) that I personally believe can help you incorporate story-telling in your digital ads -
Which of the below images are you most likely to share or engage with?
While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.
But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.
If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives -
"When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise" - Bob Ruffolo, Founder & CEO if IMPACT Branding & Design Lead Generation is the new hot cake in the Social Media industry today. Almost every other brand is jumping onto a lead generation campaign on various platforms including Facebook, Adwords, Twitter, Linkedin. This is because Lead Generation has multiple advantages - Firstly, you reach out to an audience that is more likely to convert than an audience that just clicks on your ad or likes your page. Secondly, you get to build a database of leads over a period of time. You could use this information in the future to re-market your brand. Thirdly, you have a fair chance to crack your ROI. Lead Generation campaigns cost differently on different platforms. In my experience, Lead Gen on Facebook is the cheapest so far. In this post, I’d like to show you how you can make the most out of your Lead Generation campaigns on Facebook. There are multiple ways one can generate leads on Facebook. But the two most simple ways to do it are –
The world of Social Media Advertising can often be overwhelming. Multiple platforms, multiple campaigns and multiple audiences can leave you dazed and confused. One of the most common advertising platforms on Social Media is Facebook. It is not only popular but also cost effective for many brands. Facebook Business offers 14 types of different advertising campaigns as seen below. Each Facebook Advertising Campaign has its own unique function. Navigating through them can be easier if you rightly understand your advertising objective.
// We all must have heard of the classic saying 'Hit the iron when it's hot'. While this line has multiple connotations and references, when it comes to the social media marketing world, there couldn't be a better way of
The advent of social media and its various platforms has completely reformed networking as we know it; this isn't an arguable fact. When it comes to the influence of social media, we tend to classify and categorize major social networks