The Rendon Center for Dermatology and Aesthetic Medicine is a professional skin-care practice located in Boca Raton. The Rendon Center is committed to skin cancer surgeries and anti-aging treatments.


The Rendon Center is a well-known and sought after medical facility in and around Boca Raton, FL. However, their website had never been optimized for search, and lacked content, ALT tags, Meta data, and more. Wasp’s assignment was to provide a full digital overhaul in order to increase leads and online visibility.


Wasp executed a white-hat SEO strategy that involved an overhaul of on-site content and links, as well as off-page submissions. The selected keywords were highlighted prominently within the copy, and engaging calls to action were implemented. The site soon obtained top 10 rankings for 19 keywords. Traffic and revenue both increased as well. Currently, The Rendon Center holds top position on Google for both “Boca Raton Dermatologist,” and “Dermatologists in Boca Raton.”