Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process. In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –
My dear reader, I am extremely sorry to have used a misleading title to grab your attention. This post is NOT about why you should not grow followers on Twitter. In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter. I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title. Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc. But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results -
Which of the below images are you most likely to share or engage with?
While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.
But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.
If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives -
"When it comes to lead generation, you want to make a promise to the visitor and then make sure that you keep that promise" - Bob Ruffolo, Founder & CEO if IMPACT Branding & Design Lead Generation is the new hot cake in the Social Media industry today. Almost every other brand is jumping onto a lead generation campaign on various platforms including Facebook, Adwords, Twitter, Linkedin. This is because Lead Generation has multiple advantages - Firstly, you reach out to an audience that is more likely to convert than an audience that just clicks on your ad or likes your page. Secondly, you get to build a database of leads over a period of time. You could use this information in the future to re-market your brand. Thirdly, you have a fair chance to crack your ROI. Lead Generation campaigns cost differently on different platforms. In my experience, Lead Gen on Facebook is the cheapest so far. In this post, I’d like to show you how you can make the most out of your Lead Generation campaigns on Facebook. There are multiple ways one can generate leads on Facebook. But the two most simple ways to do it are –
“The Doomsday Clock strikes midnight.
Cinderella has a radioactive glow”.
This Terribly Tiny Tale that I came across last night is a reflection of today’s world. And, these two lines simply summarize the lucratively imaginative world we’re living in. We live in a time where super heroes are mutating with radio-active energy and more than a billion people believe that the Zombie Apocalypse is nearing. Have I already established in these statements that we’re dealing with some wildly imaginative set of audience? If not, yes- this is where we stand at the podium today, facing a zillion dreams filled with untamed perception.
In this millennial world of creative thinkers, we try too hard to think out of the box, and as often as not, we find ourselves ending up inside the box. Everything you would want to try, or adapt, is already out there! The struggle is real, we get you. We've been there too!
In a social encounter a couple of weeks ago, I was trying to explain to a not-so-tech-savvy individual about what I do and the digital media world. Like a school teacher explaining 2 + 2 = four, I tried to break down digital marketing into simple compounds. I explained to her about social media marketing, email marketing, re-marketing, Google Adwords [well, first, I had to re-iterate what Google does] whilst carefully not deviating into the intensive sub categories of Digital Marketing. Are you familiar with the feeling of self-appreciation; the feeling that dawns upon you when you realize that you’ve done a brilliant job at a totally alien situation? Well, I was drowned in self-appreciation once my conversation came to an end. I gave a silent pat to myself to have accomplished educating a layman about the digital world and digital marketing. I felt like Hagrid breaking the news to Harry Potter of his enrollment into Hogwarts School of Witchcraft and Wizardry.