The Injury Law Offices of Brian D. Guralnick is a legal practice with offices located throughout South Florida. The firm represents victims of car and motorcycle collisions, and all manners of personal injury accidents.
In a very competitive online sector, the firm’s website was poorly positioned, and struggling to gain visibility on search engines. The Law office was losing faith in SEO as a viable marketing strategy, as several attempts with internet marketing companies had failed to provide adequate results. They were looking to increase their number of leads and exposure within the highly competitive South Florida market.
The firm approached Wasp to create and implement a strategy which would land the site on the first page of results – across multiple search engines – for phrases relevant to their business, as well as enable the site to become a strong source of new leads.
Wasp initiated multiple ongoing Search Engine Optimization campaigns focused on the core website. These campaigns targeted local and regional audiences, and were designed to have vast market, geographic and demographic reach. With a concentration on organic search results, Wasp implemented new keywords and content, landing 14 related terms on the first page of Google. The Injury Law Offices of Brian D. Guralnick currently appears in the top 10 results for “West Palm Beach Injury Lawyer,” and “Car Accident Lawyer West Palm Beach” on Google, and is the number one result for “West Palm Beach Injury Law Firm” on both Bing and Yahoo, all resulting in an increase of targeted leads and clients. The Injury Law Offices of Brian D. Guralnick has also achieved top 5 Google Business listings for “Car Accident Lawyers West Palm Beach,” and “West Palm Beach Injury Law Firm.”