For anyone conducting business in the world of e-commerce, a spike in business over the Holiday season is anything but a surprise. According to E-Marketer, 2014 is poised for its highest growth in e-commerce since 2011 at 16.6%; the percentage of total retail sales which e-commerce is responsible for, is up to 8.4%. What could possibly be the driving force behind all of this growth?
You guessed it: greater consumer comfort with the mobile buying experience. More than 50 million digital buyers are expected to make a purchase on a mobile device this season – 20 million more than in 2013. Mobile commerce is expected to reach $58 billion in sales this year, up 37.3% from last year. This is certainly no coincidence. Directly related to a significant increase in mobile commerce is an increase in smartphone and tablet purchases. Due to the drastic increase in mobile buyers, m-commerce is projected to comprise up to 19% of 2014’s total e-commerce.
With total retail sales expected to grow 5% during 2014’s Holiday season, does your business have a plan to acquire its share of the growing electronic and mobile commerce markets? WASP has positioned itself to offer an e-commerce shopping cart solution, allowing you to capitalize on the growing mobile consumer market. E-commerce shopping carts not only play a crucial role in the consumer’s buying experience, but when customized the right way will generate additional revenue, and convert shoppers into buyers.
WASP is your one-stop-shop for online shopping cart solutions. Conversions and customer retention are the top priority when developing your e-commerce shopping cart. How can we bring in consumers and turn them in to repeat customers while making the checkout process as seamless as possible? Based on product data, your shopping cart has the ability to market to your customers to engage in an impulse buy, i.e they are running low on their product inventory, seasonal offer etc.. At this point, your customers can simply return to the site and with one simple click, reorder more without having to re-enter their billing information. Incentives could even be used to sway your customers to purchase additional product upon their return. Your marketing friendly ecommerce solution should be just that, a solution.
A shopping cart can help your site with e-commerce, but how will you attract some of the mobile consumer market? Currently, mobile sales only make up 1.2% of total retail sales. However, the mobile impact on shopping is severely underestimated. In this mobile age, it’s all about attracting buyers and shoppers. On Black Friday 2013, 26.2% of e-commerce sales came from mobile devices, which just shows that people with smartphones and tablets have no problem making purchases while waiting in line to make in-store purchases. In 2013, $593 billion in sales were influenced by smartphones. Most shoppers in the U.S. are mobile shoppers, approximately 146 million to be more precise. The market is only continuing to grow.
WASP can develop the digital presence you need to sell your product, physical or digital. Whether it’s a responsive commerce site for desktop users or a buying experience via mobile site, WASP has you covered. Looking to turn your e-commerce sales in to a mobile app, don’t worry we can do that as well. With two checkout solutions for mobile apps, we are just a plethora of convenience. For digital products, we can link the app to your customer’s app store which only require the input of their password to make a purchase. WASP can even create a custom checkout if your app were to sell a physical product. Decreasing the amount of time your customers spend during checkout could increase the amount of time they spend shopping on your site.
As you and your team gear up for upcoming 2014 Holiday season, just remember to ask yourselves one thing: “Are we capable of capturing our share of the growing e and mobile commerce markets?”
If not, WASP can help get you where you want to be.
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