No matter the industry, the smartest businessmen (and women!) understand that a majority of the time, success comes down to relationships.
Working relationships between the buyer and seller, between employees, and between companies are all necessary. The latter is often referred to as a “partnership,” and is loosely thrown around these days. However, every once in a while a true-blue mutually-beneficial partnership opportunity presents itself…and when it comes from one of the top 5 most valuable brands in the world, the WASP team jumped on it faster than the Indiana Pacers’s championship hopes evaporated.