For anyone conducting business in the world of e-commerce, a spike in business over the Holiday season is anything but a surprise. According to E-Marketer, 2014 is poised for its highest growth in e-commerce since 2011 at 16.6%; the percentage of total retail sales which e-commerce is responsible for, is up to 8.4%. What could possibly be the driving force behind all of this growth?
I paused and thought for a moment.
My response prompted a puzzled look to creep across their face, as they were probably expecting some long, drawn-out anecdote. I didn’t reply with the stereotypical “Oh, I love my job” reasoning, because that couldn’t have possibly come close to an accurate explanation. My reply was thus: