Monthly Archives: June 2015

Mobile Marketing

Why Mobile Site Optimization Is Important For SEO

mobile site optimization is necessary for proper SEO
You have your business set up, your website running, and have also managed to recreate a mobile version of your website that is compatible with smartphones and tablets. Now, more than ever, is when you have to focus on mobile site optimization. You need to have the mobile website designed to promote a user-friendly experience. Once designing and re-designing is tackled, you must then ensure that your mobile site is well optimized for search engines. With rise in mobile searches, it is vital that mobile visitors find your site when they need it.

Fortunately, if you want the best SEO results for your mobile site, there are only a few things to keep in mind when optimizing for mobile. Let’s get started:

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Read morePosted by on June 29, 2015
Social Media Marketing

How to Leverage Social Media Marketing Apps To Target Millennials

For brands that have yet to accept social media marketing apps as a valuable marketing tool that coincides with a mobile-first marketing approach – good luck. Not only is mobile where the majority of consumers are, social media provides the perfect opportunity for brands to get in front of their desired audience.

Social media campaigns have the potential to be a win-win if done correctly. Media buying on social is relatively inexpensive compared to other sources such as paid search. Plus, Millennials want to be ahead of the curve and engage as well as interact with your brand. These next generation social media outlets are perfect for that.

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Read morePosted by on June 9, 2015
Content Marketing

Sorry, But Great Content Marketing Isn’t What You Think It Is

content marketing isn't what you think
Let’s assume that you’re familiar with the term “content marketing.” It was probably introduced to you sometime in the past 12 – 24 months by a young Millennial with a 5 O’clock shadow, skinny khakis, and a job title that didn’t exist 10 years ago. Let’s also assume that you took the kid somewhat seriously, and are aware that your company must get better at “content marketing” in order to entice a larger audience, become popular enough to “go viral,” and – in theory – make more money.

Congratulations; you know about as much as probably every other brand in your industry when it comes to this practice. Unfortunately, everything you thought you knew about content marketing…is wrong. The good news though, is that a more full understanding should help you achieve the results you’re after – and maybe even inspire a #hashtag!

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Read morePosted by on June 8, 2015