Monthly Archives: October 2015

Content Marketing

Jon Snow Sits on the Iron Throne of the Social Media Kingdom: Why Good Content Lives On!

Remember the Season 5 Finale of Game Of Thrones?

Of course you do; you were shocked, your jaw dropped, and you shed tears for a hundred shattered pieces of your heart.

You cursed each one of the plot writers of GOT and, especially, George R.R. Martin for betraying your loyalty, again. You hated yourself for trusting the scriptwriters; trusting that although they have erased countless characters with a single scratch of their mighty pen, they would – for some odd reason – retain the character we all loved the most: Jon Snow.

If you’re as inexorable a follower of Game of Thrones as I am, I bet you wished to read the above headline as “Jon Snow sits on The Wall, ALIVE.” Alas, I’m not George R.R. Martin nor are we writing the plot of Game of Thrones.

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Read morePosted by on October 30, 2015

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Marketing

Do We Want to Play a Game? NO! 7 Things that Scare Digital Marketing Agencies

As a digital marketing agency, we extend the radar of our courage with every campaign we initiate. We take pride in saying that we are the most adventurous set of people at social gatherings.

Oh boy, and aren’t we boisterous about it!

From being the digital face of an idea on the social media platform to creating campaigns that reach millions at once, if you don’t call us adventurous you don’t know what adventure in the digital space means! This holds true for any digital marketing agency out there and people who are working out of the box 365 days per year (well, you can deduct a couple of days here and there) to come up with digital solutions for a brand.

Wait, here’s the catch: Let me break down the truth to you. Although we are digitally omnipresent and can come off as impregnable, we are not as invincible as we seem. We might not be scared if we were to face a room full of Zombies (might as well tweet about it) but there are things that scare the S^$# out of us!  And here they are:

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Read morePosted by on October 29, 2015

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Content Marketing, SEO

How To Make Google & Your Blog Readers Happy With One KISS

keep google bots and readers happy with these content writing tips
Sometimes when attempting to properly convey an idea or concept online, it’s easy to find yourself writing intricate, overly wordy, information-packed, multiple-comma-and-dashed-sentences that more or less lose the reader by the time they finally come to a period.

Now, how many of you made it through all that in one pass?

Believe it or not, search engine bots are just like you and me. They prefer their information in bite-sized chunks. This helps ensure that the bots crawl and index your site’s content efficiently. Therefore, run-on sentences that try to say too much are harmful to SEO. They also confuse and frustrate your site’s visitors.

In short, just remember to K.I.S.S. (Keep It Short & Simple).

Content that is easy for bots to crawl and readers to digest doesn’t require a lot of investment. But it will take practice. Here are some tips to get you started:

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Read morePosted by on October 28, 2015
Social Media Marketing

The Painter on the Beach – Driving Emotional Experiences for Online Engagement

Painter on the Beach
“Roy looked down from the cliffs at the man drawing in the sand. The picture that started to emerge was an extraordinary face. It looked much like a Picasso. Roy lifted his binoculars to his eyes. The man on the beach was Picasso. Roy’s pulse raced. He walked this route every day and he knew that very soon the tide would sweep in and wash away a genuine Picasso original. Somehow, he had to try and save it. But how?

Trying to hold back the sea was futile. Nor was there any way to take a cast of the sand. He could run back home for his camera. That would at best preserve a record of the work, not the picture itself. And if he did try this, by the time he got back, the image would probably have been erased by the ocean. Perhaps then he should simply enjoy this private view as long as it lasted. As he stood watching, he didn’t know whether to smile or cry.”

Source: The pig that wants to be eaten – 100 experiments for the Armchair Philosopher by Julian Baggini

What Roy experienced in the above extract is something we all go through on a regular basis.

Whether to record a video of the event or enjoy it live? Whether to take a selfie or just enjoy the view?

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Read morePosted by on October 27, 2015

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Mobile Marketing, Social Media Marketing

100 Years of Advertising – From Print to Mobile

100 years of advertising
The advertising industry has changed drastically over the past century. From print ads to traditional media to social media, we have come a long way in understanding and influencing our audience. With technological advancements and cultural evolution of the world we live in, the style of advertising has changed according to our audiences and their preferences.

A brief look at the history of advertising reveals some of the ads that have changed the way we advertise:

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Read morePosted by on October 5, 2015

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