Over the years we’ve heard a lot of SEO horror stories. It’s time we help you revamp your SEO strategy, and let you know why adapting and training your SEO dragon with a fool proof plan is a great place to start.
We draw emphasis on the need of a substantial SEO strategy because we know it has the ability to shape and mold the performance of your website. An SEO Strategy is the silent weapon you need.
In this blog, let’s discuss SEO, content and all that which helps make our SEO efforts a successful plan.
Here’s how to train your SEO dragon-
1) Think Mobile–
The way your website is built reflects on the consumer’s experience and this affects your SEO performance. Responsive websites and mobile optimized web pages attract more visitors and are successful in retaining existing customers.
Google recently launched the AMP (Accelerated Mobile Pages) Project. This AMP domain for the mobile usage is a stripped-down version of your webpage’s HTML. A lighter version of the web page’s HTML aims at reducing the load time for your website on the mobile making your consumer’s experience easy and friendly. [You can learn a lot more about AMP project and what it does to your website here- http://goo.gl/dTOVmL]
Incorporating the AMP Project will be useful for those accessing your website on mobile.
2) Understanding Intent-
Over stuffing your articles and website with keywords won’t only make it to the search engine’s bad list but it also affects the consumer experience intensely. Try and understand the purpose of your consumer’s query in the first place and answer their question effectively. Let the purpose of your content be the protagonist of your SEO story.
3) Build a Content Pillar-
Content is king. And, a sturdy content regime will go a long way in curating unique content for your business.
Take a center theme [you know, like a movie with an effective storyline?] and carefully draw pieces of content out of that big picture. Now that you have your little pieces of content, assign them websites on which they will be compatible to be shared. Along with generating pieces of content, try and add in a calendar to this content exercise. And, there you go, you now have your own robust content pillar to implement .
[To get a better picture of what a content pillar is and how it looks like, take a look here- http://goo.gl/lQLOrT]
4) Evaluate your Objectives Clearly-
Monitor what’s working based on the objective set aside for your SEO strategy. It will be a smart move to compile a list of websites that compliment your business from an informational and lead generating perspective.
If the primary objective is conversions, post on websites where you’ve received good business from previously. If your objective is traffic, share content on industry authoritative sites, but don’t post duplicate content.
Leverage on those popular yet unconventional social media websites like Stumble Upon, Linked In, Pinterest, and other micro blogging sites. Google and other search engines aren’t the only places people are looking up for something they need.
5) Experiment with Different Content-
The attention span of your consumer is extremely low but visual or video content have proven to be successful in engaging with the consumers. Try and incorporate video links, infographics, creatives and power point slides whilst sharing your SEO content.
6) Tame your SEO strategy with effective tools-
Everyone needs a little bit of help, and so does your SEO. You need effective tools to keep your strategy in track.
SEO tools like Google Webmasters, Google Analytics, CopyScape, and AHRef will help you analyze and monitor the performance of the curated content. Google Trends can help you keep an eye on what is going viral and what is attracting your consumers’ attention. Also, tying in your SEO approach with the keywords derived from your PPC campaign has also been a proven method for good results.
The next time you have to derive your SEO strategy why don’t you give these tips a try and let us know if it worked?
And, if we’ve missed out on anything else, we would love to hear from you. Let us know on how to train your SEO Dragon, won’t you? [;)]