email marketing isnt dead and there are new strategies
We are already a quarter of the way into 2015, and digital marketing trends that many experts predicted before the new year – such as mobile-first approaches surpassing mobile-friendly ones, and a much stronger focus on content – are already unfolding. As business owners and marketers focus their efforts on incorporating high-quality content and mobile technology, they must take care not to ignore a few other trends that deserve consideration.

A few of which concern updated email marketing strategies. Many companies are already initiating a budget or increasing their current one in order to fully capitalize on this continuously expanding advertising platform.

While email marketing has been a strategy employed in nearly all digital marketing campaigns over the last 20 years, it has undergone quite a transformation since its inception. In the past, advertising through email was mostly regarded as spam because of the mass quantity of emails people were receiving. Soon enough, the focus shifted from spamming email subscribers with a copious amount of marketing attempts to slightly more creative ones. However, the social media explosion effectively put email marketing attempts on the back burner.

Today, email marketing is back in a big way, being used as an effective online marketing tactic to reach new customers, connect further with existing clients, and increase a business’ sales and brand awareness – and there are no signs of the trend slowing down. Businesses are finding that utilizing stand-out campaigns that focus on building a relationship with the customer are leading to increased brand awareness and big returns in revenue.

An email list can serve as a very valuable tool by presenting high-quality content to subscribers, and building trust and a business’ reputation as an expert in any industry – thus leading to more sales and beneficial reviews.

 

Email advertising is a cost-effective and extremely accessible way to reach current, past, and new customers. However, finding the right balance between fostering a relationship, or spamming your clients presents some challenges. Fortunately, WASP can help any individual or company craft an effective email marketing campaign with the potential to increase leads and conversions. Call us now at 800-516-3591 to get started!

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