Would you post a selfie, a video of your pet cat, or a dubsmash? Or would your content marketing training win out, leaving you to talk about your brand one last time?
Guaranteed the last post on the internet would get the highest engagement rate ever, I’m sure you’d share something extremely personal rather than talk about your brand or brag about a product. That’s exactly the idea behind sharing exciting Social Media content.
The idea is, before every post, to ask ourselves whether we’re being engaging, appealing, and whether our target audience will want to share it.
Amidst the ever growing ocean of content, marketers can choose to make less valuable, less engaging content regularly; or publish a single post each month that is extremely engaging and valuable. If you select the latter option, the doomsday post scenario is perfect for you.
Put yourself in the hypothetical situation that you’re the luckiest content marketer on this planet. You get to share one last post on Social Media. Chances are you’ll try to generate the best post ever.
Use this content marketing scenario every time you hit a block, or you’re under pressure to come up with a highly engaging post.
3 Doomsday Content Marketing Tips:
Here are a few suggestions for creating the perfect doomsday post across your social media accounts –
- Keep it Personal – People don’t like to see brands bragging about themselves or their products. They tend to reject such posts by categorizing them as adverts. Instead, give your post a personal touch. There is a reason why the words “I, you, me,” and “we”are extremely popular on Social Media. Make good use of them!
- Ask More, Answer Less – Make your audience think. Don’t spoon-feed them with information. One of the best ways to engage your audience is to ask a question. Let the answers come from them.
- Curiosity Quotient – Maintain a curiosity quotient for your post. Keep them hooked until the end, like I just did here!
Don’t worry about the number of likes or retweets your post will get. Such anxiety will only ruin creativity. Give it your best shot, and leave the rest to the web – and Bruce Willis.
