In the U.S. Facebook is but a single destination among the vast expanses of the Internet; However, this connected reality we experience looks very different from some of the world’s largest emerging markets. India for example boasts Facebook’s second largest market, and is on pace to become the undisputed leader as soon as the end of 2014! That means a rapidly growing user base of well over 100 million, which sounds impressive, until you consider that this number barely scratches the surface, representing only 8% of the country’s population.
