So, you think your business needs a mobile app.
Scratch that, you know your business needs a mobile app. According to projections, at the end of 2013, mobile devices actually outnumbered the planet’s population! Suffice it to say, your customers are probably researching about, and purchasing your products, via their smartphones and tablets. Having a mobile app is now less a luxury, and more a necessity for digital marketing success.
It’s safe to assume we all know that the “www” pretense in our browser’s bar stands for the “World Wide Web.” Yet, how many of us take the time to truly realize the implications that those three letters represent? When it comes to content marketing, understanding why and how the world is connected to your website is necessary for success; and the key lies in that last little “w.”
That’s right, it’s the first official week without any professional football games to distract you from your housework or familial obligations.
Of course, it also means that Valentine’s Day is right around the corner; patiently waiting to surprise the millions of us who once again forgot to make a dinner reservation 7 months in advance. Batches of flowers in vibrant hues of pink, white, and red have replaced intricate displays of light beer packages arranged as mock field goal posts in the front of our local grocery store.
This is a whole new kind of “Crunch Time.”
Unless you’ve been busy hanging out under the Denver International Airport with the Lizard People you’re probably aware that this Sunday marks the 48th anniversary of one of the grandest modern American spectacles: Super Bowl-related marketing!
In recent years, the actual game has become nearly secondary to the buzz over which company will spend 2/3rds of their annual advertising budget on a 30-second hail-mary shot at the end-zone. The stakes?