In a social encounter a couple of weeks ago, I was trying to explain to a not-so-tech-savvy individual about what I do and the digital media world. Like a school teacher explaining 2 + 2 = four, I tried to break down digital marketing into simple compounds. I explained to her about social media marketing
, email marketing, re-marketing, Google Adwords [well, first, I had to re-iterate what Google does]
whilst carefully not deviating into the intensive sub categories of Digital Marketing.
Are you familiar with the feeling of self-appreciation; the feeling that dawns upon you when you realize that you’ve done a brilliant job at a totally alien situation? Well, I was drowned in self-appreciation once my conversation came to an end. I gave a silent pat to myself to have accomplished educating a layman about the digital world and digital marketing. I felt like Hagrid breaking the news to Harry Potter of his enrollment into Hogwarts School of Witchcraft and Wizardry.