1) Provide the most relevant and trust-worthy search query results.
2) Ensure users find the best, most transparent and well-reviewed information possible.
3) Offer the maximum number of informative results.
Unless of course, you take into account his promotional prowess. Weird Al recently flexed his marketing muscles by releasing 8 songs in 8 days, with the specific intent of selling more copies of his newly-released album. Thanks to the power of social sharing and well-known websites, the strategy was an overwhelming success, which underscores just how efficient online marketing can be when executed perfectly.
Apple just released iOS 8 beta 4 and one of the most notable new features is live voice transcribing. In the video below you will see that it works pretty fast. Text transcribing is a feature that Google has had forever. Looks like Siri is getting a much needed upgrade.