Monthly Archives: January 2015

Marketing, Media, Mobile, Mobile App Development

6 Essential Aspects of Hiring a Mobile App Developer – Pt. 4

the significance of design in hiring a mobile app developer

Part 4: The Significance of Design

Thus far in our six-part series regarding the aspects to look for in a mobile app developer, we have touched on the importance of relationships, why you should review client references and what to look for when reviewing portfolios. Today’s installment will touch on the significance of putting design before development and coding.

In the world of mobile apps, you might often come across a development company that isn’t as concerned with the design side of development as they are with the programming or coding side. If your business has considered a company such as that, you may want to revisit your candidates and here is why: mobile app design is multi-faceted.

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Read morePosted by on January 19, 2015
Marketing, Media, Mobile, SEO, Web

Website Development for Small to Medium Businesses

websites for small and medium businesses are of the utmost import
The importance of having a successful website for any small or medium-sized business cannot be overlooked when it comes to establishing a multi-faceted marketing strategy. Websites have the ability to bring the same type of regional, national or global awareness and corresponding traffic that Fortune 500 companies experience to smaller-scale companies. However, the process for developing an optimally-functioning site is a unique one for these businesses. Websites should pay mind to the following:

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Read morePosted by on January 16, 2015
Marketing, Media, Mobile, Web

Internet Marketing: The Proof Is In The Pudding

Digital marketing is being taken more seriously
Believe it or not, internet marketing does work far better than some disbelievers would imagine. Now thanks to BrightLocal, we have the statistics to prove it!

In each of the past two years, BrightLocal has conducted a survey that measures how effective internet marketing is for small businesses with less than 50 employees. The survey was conducted across North America, and asked for each of the company’s views on internet marketing, mobile marketing, and general marketing services.

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Read morePosted by on January 15, 2015
Content Marketing, Marketing, Media, Mobile, SEO, Web

Keyword Density: How Much is Too Much?

keyword density is an important part of digital marketing
When it comes to determining the optimal amount of times a keyword or phrase should appear within your online content, there unfortunately is no hard and fast answer. Just like SEO, keyword density – expressed as the percentage of times your keyword/phrase appears in relation to the total number of words in your piece – must be tailored to meet individual circumstances. There is currently no clear-cut number that has been proven to successfully improve overall search engine result rankings.

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Read morePosted by on January 14, 2015
Marketing, Media, Mobile, Wasp Mobile News

WASP Mobile Achieves Google Partner Status

wasp mobile logo
Boca Raton, FL- January 7, 2015 – WASP, a digital marketing agency with a mobile first approach based in Boca Raton, Florida, is now certified as an official Google Partner. The exclusive Google Partner network consists of hand picked agencies that have competently demonstrated a high level of service and performance for their clients. As a result of the rigorous certification process, WASP now enjoys direct access to and insights from Google, providing an unmatched advantage to their clients’ advertising campaigns.

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Read morePosted by on January 8, 2015