Monthly Archives: August 2015

The Himalayas, a map, a compass, and a backpack.

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Gastronomy, fine cutlery, location, and #hashtags.

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Paints, a canvas, a masterpiece, and art.

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There’s something to this side of the social media world that I’m addicted to. The Explore feature has become my new Wikipedia. It’s enthralling to realize that being seated at one place you are able to break through and visually experience the lifestyle, behavior, and culture of people in any corner of this planet. Photos are definitely more engaging and illustrious than any other forms of branding. The genius of this app – Instagram – is in managing to get past the screen of your phone and see the world. You can see how it nudges curiously for your attention. You can’t help but give in to these illustrative updates.

Which of the following articles are you most likely to read? –

1. 8 things you can do to boost your Social Media Following
2. 8 things NOT to do on Social Media
3. 8 things that threaten the loss of your Social Media fans
4. 8 things you must do to improve your Social Media presence

If my guess is not wrong, many of you would want to read the second one i.e what NOT to do on Social Media. Some of you would want to read the third one while a few of you might opt for the first or the fourth article. One has to admit that the second and the third title generate an impulse in the reader to find out what one shouldn’t do. This is because it is a noted psychological observation that loss motivates us more than gain. This is known as the negative impulse – and it is important to keep in mind when executing your social media marketing.