I paused and thought for a moment.
My response prompted a puzzled look to creep across their face, as they were probably expecting some long, drawn-out anecdote. I didn’t reply with the stereotypical “Oh, I love my job” reasoning, because that couldn’t have possibly come close to an accurate explanation. My reply was thus:
1) Provide the most relevant and trust-worthy search query results.
2) Ensure users find the best, most transparent and well-reviewed information possible.
3) Offer the maximum number of informative results.
Unless of course, you take into account his promotional prowess. Weird Al recently flexed his marketing muscles by releasing 8 songs in 8 days, with the specific intent of selling more copies of his newly-released album. Thanks to the power of social sharing and well-known websites, the strategy was an overwhelming success, which underscores just how efficient online marketing can be when executed perfectly.
It’s safe to assume we all know that the “www” pretense in our browser’s bar stands for the “World Wide Web.” Yet, how many of us take the time to truly realize the implications that those three letters represent? When it comes to content marketing, understanding why and how the world is connected to your website is necessary for success; and the key lies in that last little “w.”