Category Archives: Media

Content Marketing, eCommerce, Marketing, Media, Mobile, Mobile Marketing, Social Media Marketing

Is Your Digital Marketing Reaching Inboxes? If Not, It Should Be!

email marketing isnt dead and there are new strategies
We are already a quarter of the way into 2015, and digital marketing trends that many experts predicted before the new year – such as mobile-first approaches surpassing mobile-friendly ones, and a much stronger focus on content – are already unfolding. As business owners and marketers focus their efforts on incorporating high-quality content and mobile technology, they must take care not to ignore a few other trends that deserve consideration.

A few of which concern updated email marketing strategies. Many companies are already initiating a budget or increasing their current one in order to fully capitalize on this continuously expanding advertising platform.

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Read morePosted by on March 19, 2015
Marketing, Media, Mobile, Wasp Mobile News

Why We Want Wondrous Wearables

smart wearables will become popular soon
Remember Jaden Smith’s space suit from the movie After Earth that changes its color depending on body condition? It also allowed Will Smith to talk to his son, track his location, and monitor his physical condition, all from his space ship. Though this suit may seem a bit far-fetched right now, we are slowly and steadily making progress in this direction!

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Read morePosted by on March 13, 2015
Marketing, Media, Mobile, SEO, Web

3 Benefits of Digital Marketing for Small Businesses

Digital Marketing for SMB
If you think Digital Marketing for Small Business doesn’t have the potential to capitalize on the countless benefits of online commerce, you are missing out on a big opportunity to expand your brand and reach even more customers!

The recent and continuous increase of customers consuming information through digital marketing platforms and channels have been the driving force behind the need to capitalize on these mediums. Digital marketing for small businesses has proven to be a convenient and low-cost avenue to take on the road to reach new consumers.

Every sized business – but especially small businesses – can benefit from descending into the world of digital marketing.

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Read morePosted by on March 12, 2015
Content Marketing, Marketing, Media, Mobile, SEO

Valuable SEO Trends Every Business Should Adapt To In 2015

2015 search engine optimization trends
Change is currently upon the SEO industry. Various brands and SEO/Internet marketing companies are in the processes of adapting their digital marketing techniques to further coincide with the transformation being felt throughout the industry.

While the basics of SEO don’t usually change all that much year to year – though Google reportedly updates their algorithms between 500 and 600 times annually – it is still important to make minor changes to your business’ online marketing methods and SEO strategy accordingly. The following three trends are the most important aspects of SEO and Internet marketing every company should become acclimated to.

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Read morePosted by on March 10, 2015
Content Marketing, Marketing, Media, Mobile, Web

The Mobile-First Revolution Will Not Be Televised

digital marketing must be mobile friendly
It’s an obvious fact that mobile devices are taking over the digital market, and there are no signs of the trend slowing down. As more and more people are becoming continuously connected through their smartphones and tablets, brands and digital marketing agencies are developing strategies to reach consumers and increase engagement through these devices. Mobile technology has had a profound impact on the industry in the past few years, including how users gather information and connect with brands. Adapting campaign ideas to these new mediums is a necessity to survive and thrive in the digital space. The following are digital marketing strategies focused on a mobile-first approach that every business should be implementing.

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Read morePosted by on March 6, 2015
Marketing, Media, Mobile, Social Media Marketing

How To Dynamically Integrate Offline And Social Marketing

how to integrate offline and social media marketing by wasp
Brands that are only concerned with growing a strong social media presence, or only focus their efforts on offline marketing initiatives are completely missing the potential advantages that a combined marketing effort can offer. By taking advantage of only one avenue, your business risks losing a significant amount of engagement, traffic, and potential leads. An integrated approach is necessary in order to conceive and execute a dynamic, successful campaign.

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Read morePosted by on March 5, 2015
Content Marketing, Marketing, Media, Mobile, SEO, Social Media Marketing

Avoid These 3 Atrocious Digital Marketing Mistakes!

3 atrocious digital marketing mistakes
No matter the size, every business has the potential to make mistakes with their digital marketing strategies. Since the world of advertising through digital mediums is still fairly new and it continues to evolve, it may take some time, as well as trial and error, before a business hits measurable success with its campaign. Regardless if a business is revamping current online advertisement methods or starting from scratch, here are some common digital marketing mistakes that should be avoided in order to run the most efficient campaign possible.

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Read morePosted by on February 27, 2015