Category Archives: Mobile Marketing

Marketing, Mobile, Mobile Marketing, Uncategorized

Developing a Push Notification Strategy? Here’s What Mobile Marketers Should Know First

Most people have a love-hate relationship with push notifications. They HATE being bombarded with annoying messages at all hours of the day and night that offer no real value, but LOVE when those messages come with a coupon code.

According to recent research from Localytics, 52% of consumers consider push notifications to be nothing more than an “annoying distraction.” That’s not such great news for marketers.

Since push notifications are becoming harder and harder to escape, why not make them something your consumers actually want by using them to relay beneficial offers, promotions and information? It is possible to transform your push notifications from nuisances to necessities, you just have to put yourself in the shoes of your consumers. By doing so, you will build relationships with your followers while converting them into your future customers.

Here are three things mobile marketers should know before developing a push notification strategy.

Timing is Always Everything

Mobile marketers know that when it comes to performance, timing is everything. The same goes for push notifications. Avoid bothering your target audience at obvious times like holidays and late at night, and know their behaviors to determine what time garners the most response and engagement for your push. For example, if your target audience is mostly teenagers you should wait until after school hours to hit them with a push notification.

Personalization Prevails

There are a lot of different ways to personalize push notifications, and each depends on your audience. When Localytics asked survey responders what type of push they actually wanted to receive, three of the top responses all centered on the theme of personalization. To be exact, 48% of those surveyed said they would like to receive push messages that contain a special offer based on their specifications. Notifications customized to your consumers can be location-specific, relate to recent purchases or can just be slightly personalized to reflect user’s basic preferences.

Less is More

The quickest way to assure your push notifications are deemed annoying is by overloading consumers with way too many. It is hard to gauge exactly how many notifications are too many notifications, but it is best for mobile marketers to err on the side of caution by limiting how often an audience is being notified. Localytics found that by sending 2-5 push notification weekly to consumers, 46% will opt-out and disable push notifications. And by sending 6-10 messages weekly, 32% will stop using an app completely.

The exact science of push notifications is yet to be fully discovered and understood, but in a world that values being constantly connected and informed, you can bet that they are here to stay. Marketers looking to leverage the power of push notifications must do so strategically. If you have any questions or need help developing your push notification strategy, contact us today!

Posted by Chandra Gupta on April 25, 2016

Mobile, Mobile Marketing

3 Helpful Tips for Using Emojis in Mobile Marketing

The best way to connect with your target audience is to communicate with them on their level. For brands and mobile marketers looking to capitalize on those labeled as millennials and generation Z, this means mastering the art of speaking emoji.

mobile marketers should try integrating emojis into camigns trageted at younger audiences With the rise of smartphones, the now archaic smiley face made from an assortment of symbols on your keyboard, known as an emoticon, has graduated into a full range of sophisticated-looking emojis that seem to represent every person, place or thing on the planet. Today nearly everyone is using emojis to create more entertaining conversations and personal interactions across every mobile platform. Like every other popular trend, brands are implementing smiley faces, tacos and cats into their digital presence as much as possible – some better than others.

A recent study completed by Appboy found that the use of emojis in digital marketing campaigns has skyrocketed an unbelievable 775% in a one year period. That’s A LOT of emojis.

While some brands have stumbled with the integration of emojis in their mobile marketing initiatives, others have found a lucrative way to express their messages with a combination of concise text and fun pictographs. If you’re thinking about using emojis in mobile marketing, here’s what you need to know first.

Don’t Go Full-Emoji

Perfect for casual conversation, emojis are of often utilized to help communicate a lot of information with as few words as possible. However, this doesn’t mean forgoing words entirely and replacing them with an image is a good practice for mobile marketing. Try only incorporating a few relevant emojis that accurately convey the intended meaning at first to see how your audience responds before making the practice habitual.

Make Brand Feel More Human

Since emojis are a staple of our day to day conversation across our personal text messages and social media platforms, it is obvious why mobile marketers are using the images to make a brand or business feel more human. Brands that show off their individual personalities and voices are more likely to create lasting and trusted connections with their followers, and resonate with their audience on a more personal level.

Integrate into Push Messages

Mobile marketers rely on push notifications to get out important information about a product, promotional campaigns and upcoming sales and discounts. However, constantly sending out mediocre messages is one of the easiest ways to have your app deleted. To curb the monotony of mundane push notifications, mobile marketers have discovered a way to incorporate emojis into their messaging. Not only do these make for eye-catching notifications, it also helps provoke an emotion making it more likely to lead to a sale.

If you’re interested in reaching and resonating with a younger audience, integrating emojis into your messaging is becoming a popular practice for mobile marketers. Since it is such a new strategy, don’t be afraid of experimenting to see if emojis are an effective tool for your brand or business.

Posted by Chandra Gupta on April 15, 2016

Mobile App Development, Mobile Marketing, Uncategorized

3 Reasons You Need an App Cost Calculator

According to the University of Alabama at Birmingham’s Online Master in Management Information Systems, it is estimated that by 2017, the mobile app market will be an industry worth $77 billion. The use of smartphones is growing further day by day. As of today, 91% of the adult U.S. population owns a phone, out of which 61% are smartphone. (Source).

The popularity of mobile apps doesn’t seem like it is going to fade out anytime soon with a new app being introduced in the market almost every day. One billion smart phones are predicted to be sold next year and this is a huge opportunity for app builders.

With so much revenue in the industry and ample opportunities for app development, there are many companies who are planning to build apps. Businessmen and venture capitalists are always on the lookout for an opportunity to invest in an upcoming app.

If you are a businessman or an investor who is planning a new mobile app, it is highly recommended that you use an App Cost Calculator. This is because an app cost calculator can help you give an accurate estimate of your app’s budget. It can also help you plan your app features and functionalities according to your budget. This is important because a proper plan with a blueprint before you start building the app can yield great results.

Three major benefits of using an App Cost Calculator:

Avoid Budget Problems – Many app projects get dumped during development because of monetary issues. Developers begin working on an app but realize midway that they need more budget than they had estimated. Since the investor has already spent a fair share of their money, they refuse to allocate more budget. This often results in the project being abandoned totally. Avoid such problems by having an accurate estimate of the app, even before you start building it.

Plan Better – By estimating an approximate cost for your project, you are going to make it easy for your developers to organize, manage and execute the creation of you app in a much more effective way. An accurate budget results in a good business plan and leads to an improved strategy and good results.

Save Money – Prevention is better than a cure. So by having an estimated plan, you can avoid any unnecessary expenditure. This ensures your project sticks to the budget that you planned for.

Our app development team at WASP has created a comprehensive App Cost Calculator that can help you arrive at an accurate estimate for your app idea. It is a simple tool with multiple choice questions that will help us understand your requirements, based on which, the tool will present an estimate cost for your app.

For anyone who uses our tool to calculate your app cost, we are providing a FREE CONSULTATION once you finish the questionnaire. So what are you waiting for? Use our App Cost Calculator now!

Posted by Chandra Gupta on April 13, 2016

Content Marketing, Marketing, Marketing, Mobile Marketing, Social Media Marketing

4 Zen Principles Every Digital Marketer Should Adopt

Being a digital marketer and struggling to ensure your campaigns penetrate various audiences can be a daunting task at times. While you try and figure out the right tools and the most effective combinations of content, ads and engagement campaigns, it is important to not get overwhelmed by the process.

In order to prevent being consumed by the pressure here are four zen principles that can help you maintain your motivation through the tough times –

Read morePosted by Chandra Gupta on April 7, 2016

Content Marketing, Marketing, Mobile Marketing, Social Media Marketing

6 Reasons You Should Not Grow Followers on Twitter

My dear reader, I am extremely sorry to have used a misleading title to grab your attention.

This post is NOT about why you should not grow followers on Twitter.

In fact, I want to share some of the best practices I’ve followed in order to boost your presence on Twitter.

I just wanted to ensure that you don’t miss out on this and think of it as just any other random post on your news feed, hence, the title.

Some of the most common points that everybody will tell you is to share more images along with your tweets, make sure to follow back your followers, use relevant hashtags, re-tweet other users and post at early mornings or late nights etc.

But the strategies I am sharing with you are followed by professional digital marketing agencies and they all have proven results –

Read morePosted by Chandra Gupta on April 4, 2016

Marketing, Marketing, Mobile App Development, Mobile Marketing, Social Media Marketing

How Story Telling Can Make Your Mobile Ads Powerful

What exactly is advertising? (Or marketing, for that matter) Is it a smart way of convincing people to buy your product or subscribe to your service? Or is it just a business requirement to spread awareness about your brand’s existence?

Well, for me, advertising is another form of story-telling. Yes, you read that right. I define advertising as story-telling. Don’t believe me? Try and recall some of the most memorable ads you saw as a kid in the 90s. What are the two things you can recall? I bet it would be the brand name and the main plot of the ad.

Even in recent times, if there’s one ad that has caught your attention, go back to it and ask yourself why you like it. Or ask yourself why you associate with a particular brand so much?

Unfortunately, as decades have passed, advertising has changed. With the dominance of digital marketing and mobile ads, I feel advertisers today are missing out on the most important aspect of advertising – “Story Telling”. We fail to connect the brand with the consumer by placing too much focus on products or services. Most marketers are bothered about the reach, number of clicks and post engagement.

With the mobile news feed being flooded with so many memes and jokes every minute, it is quite challenging to stand out and share a unique story. A story that can leave an impact, touch people’s hearts and yet associate with a brand. Hence, I’ve devised a unique formula (the MIME principle) that I personally believe can help you incorporate story-telling in your digital ads –

Read morePosted by Chandra Gupta on March 21, 2016

Content Marketing, Mobile Marketing, Social Media Marketing

8 Simple Design Tips for Effective Social Media Marketing

Which of the below images are you most likely to share or engage with?

While it is a well-known fact that images have more social media reach than any other form of content, it is only the visually rich creatives that have the power to connect your brand with your audience.

But a mere knowledge of this fact doesn’t automatically generate great content. One needs to put in effort to come up with visually rich and engaging social media posts.

If you’re spending too much time on designing but still not satisfied with the output, here are 8 simple tips that can transform the way you design your social media marketing creatives –

Read morePosted by Chandra Gupta on March 14, 2016