Category Archives: Mobile Marketing

The importance of businesses having a mobile application is more prevalent than ever. More and more consumers are searching for and using information found on their smart phones through mobile applications. A mobile application has the ability to provide numerous benefits to nearly any business, yet there are still a wide array of companies who have not yet adopted a strong mobile strategy.

Though the mobile app industry is still new and is continuing to develop, the rate at which the market has expanded since its inception attests to the need to be involved with the growing trend of mobile app development. The following information pertains to why a mobile strategy should be included in every business’s marketing plan and should also contain the development and utilization of a mobile app.

There is a mobile app for EVERYTHING these days! Whether you are controlling your finances, connecting with friends, or looking for directions, there is an app to make the process of achieving your goal much easier. These interactive smartphone applications continue to evolve and cater to consumer’s wants and needs, as the desire for more and more apps grows. While smartphone users want an app that is efficient and simple to use, the process of actually developing one is anything but easy. Hiring an outside company with the experience to get the job done correctly may be the best strategy when it comes to app development. Here’s why:

Part 3: The Importance of Relationships

In our first two installments we talked about the gathering information and references in regards to your search for a mobile app developer. This data provides an understanding as to the limitations and expectations of the app developer during your project. In part three of the six-part series we will discuss the importance of utilizing relationships to help compile a list of candidates for your app’s development.

You now know what to look for in a developer’s portfolio to determine what they’re capable of, and what standards to set when hiring a mobile app developer. Now it is time to begin looking for developers who not only meet your app’s production standards, but exceed expectations in regards to the development process.

Part 2: Review Client References

In part two of this six-part series we will look at the importance of reviewing client references when hiring a mobile app development company. After examining portfolios in part one, this next aspect will continue to help you with narrowing down your list of potential app developers.

 

Finding the right app design company does take time and can be quite stressful searching for the best of the best. After narrowing the list of potential mobile app development companies by examining numerous developer portfolios, explore the client references offered by remaining candidates. Once you have received client references from developers that made the cut, begin contacting some of these previous clients. This allows you to weigh non-biased opinions of the company or individual you may decide to work with.