Monthly Archives: February 2015

Content Marketing, Marketing, Media, Mobile, SEO, Social Media Marketing

Avoid These 3 Atrocious Digital Marketing Mistakes!

3 atrocious digital marketing mistakes
No matter the size, every business has the potential to make mistakes with their digital marketing strategies. Since the world of advertising through digital mediums is still fairly new and it continues to evolve, it may take some time, as well as trial and error, before a business hits measurable success with its campaign. Regardless if a business is revamping current online advertisement methods or starting from scratch, here are some common digital marketing mistakes that should be avoided in order to run the most efficient campaign possible.

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Read morePosted by on February 27, 2015
Content Marketing, Marketing, Media, Mobile, Web

#TheDressDebacle: How To Apply Real Time Marketing To Your Small Business

real time marketing can result in more impressions if used correctly
Oreo’s Dunk in the Dark Campaign has had quite an impact on how brand and content marketers use social media during real-time events. The timely and relevant campaign caused brands to feel the need to immediately react to real-time events – even creating “war rooms” prior to known events – in order to be the first to capitalize on a “Dunk in the Dark” moment.

 


While it is true that real-time marketing can be a successful venture for some brands – Oreo received 525 million media impressions with its famous tweet – this trend is leading to a plethora of brands getting in on the craze. The results are shoehorned content with a focus more on being released in a timely manner, than expanding brand awareness and providing value to consumers.

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Read morePosted by on February 24, 2015
Content Marketing, Marketing, Media, Mobile, Social Media Marketing

MarTech Campaigns Steal The Spotlight At The 2015 Oscars

martech campaigns steal the show at the 2015 oscars
The recently concluded 87th Academy Awards was not just grandeur of honor and recognition for the best of cinematic work but also an opportunity seized by various marketers and brands to leverage on the most popular Hollywood event across the globe. With live tweets and updates, it’s one of the most sought after events on Social Media.

There’s a lot to learn from the various mar-tech campaigns that happened during this years’ Oscars.

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Read morePosted by on February 23, 2015
Marketing, Media, Mobile, SEO, Web

Hiring An SEO Services Company Can Stimulate Any Online Campaign

seo services company can help online campaigns
While search engine optimization is known to take some time before results are shown and can be analyzed, it is important for businesses to not wait too long into their campaigns before looking for new techniques to bring some life, and more results, back into the equation. SEO strategies meant to enhance the user’s experience can fall into stagnation if they fail to adapt and evolve to user’s preferences and habits. Utilizing a company like WASP that offers SEO services provides businesses with the opportunity to get new perspective on their campaign in order to revitalize and update it. 

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Read morePosted by on February 23, 2015
Marketing, Media, Mobile, Web

Common Mistakes Small Businesses Make In Web Design & Development

common mistakes in small business web design
A website is a necessary component in a business’ marketing plan. Small business can especially benefit from using a website as a marketing tool because it gives viewers, who are travelling to a site for a specific reason or a niche service or product, the information they are searching for. Unfortunately though, if a website is improperly designed and results in a poor user experience, you face the potential of visitors leaving the site and possibly sharing negative information about their experience.

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Read morePosted by on February 20, 2015
Marketing, Media, Mobile, SEO, Web

Why YOU Need an SEO Marketing Company

why you need an seo marketing company
Search Engine Optimization, or SEO, isn’t nearly as complicated as it is complex. Not only is SEO about effectively managing the multi-faceted process of improving a website’s search ranking on the top search engines like Google, Yahoo, and Bing; it is arguably the most significant element of any successful strategy in online marketing.

Fortunately for you, WASP is a SEO marketing company that has solved the complex “formula” that is Search Engine Optimization by understanding; how search engines function, the various facets of SEO, and how to utilize them successfully. Let me tell you why your website’s SEO needs are better left in the hands of WASP.

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Read morePosted by on February 16, 2015