More Interactive Elements: Web design will always be dictated by the wants and needs of users. Now more and more users are responding to website that feature interactive elements that make the experience of navigating a website more enjoyable and much more memorable. This leads to return visitors who recommend your site to new visitors.
Scrollable Websites: Previously web development companies focused on condensing content to fit the screen on the computer. Now because of a surge in mobile users websites are becoming longer. Allowing a user to keep on scrolling to receive the information from a website proves to be much more appealing to today’s user rather than clicking buttons for further options.
Large Background Images: Companies across all spectrums are implementing a large, original image or photo for their backgrounds on their websites. This adds a more personal feel to any website, which is more likely to lead to visitors trusting the website and brand, and becoming a return visitor. This feature also creates a big impact on users that come to your site and increases the chance of an experience that creates a lasting impression.
Responsive Design: One of the biggest trends that web development companies will encounter in 2015 is websites built with a responsive design. This means that a website can adapt to any device a user is implementing to search the web. Developing a responsive website is a major necessity for any business due to the continuous increase of smart phone and tablet users. Websites that aren’t responsive usually lead to a frustrating user experience within the website. Most websites have already adopted this trend, and those that are not are falling way behind their competition!