Category Archives: Marketing

Marketing, Media, Mobile, Mobile App Development, Mobile Marketing

4 Things To Know Before You Develop An App

there are 4 things to know before you develop your mobile app
Remember the days when a desktop computer was your only option for accessing the digital world? Then smartphones came into the picture. Now, we operate in a digital universe dominated by mobile devices. This shift in device usage has sparked a mobile app development revolution. People are using their mobile devices to access the internet and favorite apps more than ever before; great news for top app development companies!

The following data, via comScore, reveals just how much of an impact mobile device usage has had on the development of mobile applications:

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Read morePosted by on January 23, 2015
Marketing, Media, Mobile, PayPerClick, SEO, Wasp Mobile News, Web

Life Partners

wasp hosts googlepartners connect event

No matter the industry, the smartest businessmen (and women!) understand that a majority of the time, success comes down to relationships.

Working relationships between the buyer and seller, between employees, and between companies are all necessary. The latter is often referred to as a “partnership,” and is loosely thrown around these days. However, every once in a while a true-blue mutually-beneficial partnership opportunity presents itself…and when it comes from one of the top 5 most valuable brands in the world, the WASP team jumped on it faster than the Indiana Pacers’s championship hopes evaporated.

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Read morePosted by on May 16, 2014
Marketing, Marketing, PayPerClick

PPC For Small Businesses

You may not have a fancy stock ticker symbol on an international exchange, but your small business is everything to you. You’re not concerned with becoming the next gigantic conglomerate, you care only to provide the best possible product for your loyal customers. We get it. As fellow small business owners, we’re familiar with the struggles and sacrifices required to succeed. However, your marketing budget doesn’t have to be one of them.

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Read morePosted by on March 4, 2014
Content Marketing, Marketing, Marketing, SEO, Web

Content Marketing Primer

It’s safe to assume we all know that the “www” pretense in our browser’s bar stands for the “World Wide Web.” Yet, how many of us take the time to truly realize the implications that those three letters represent? When it comes to content marketing, understanding why and how the world is connected to your website is necessary for success; and the key lies in that last little “w.”

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Read morePosted by on February 18, 2014
Marketing, Marketing, Media, Social Media Marketing

Should I Advertise On Facebook?

A common question that we find ourselves addressing on a near-weekly basis concerns paid advertising on social media platforms. Some clients are taken aback when the subject is broached…Social media is nothing more but free marketing to them. Others outright refuse to believe it to be beneficial to their businesses. After all, with videos like this one floating around, it’s easy to assume paying for exposure on Facebook or Twitter is nothing more but a money-grabbing scam:

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Read morePosted by on February 13, 2014
Marketing, Marketing, Social Media Marketing

3 Ways To Attract Your Valentine Through Social Media

It’s the second week of February, and everyone knows what that means…

That’s right, it’s the first official week without any professional football games to distract you from your housework or familial obligations.

Of course, it also means that Valentine’s Day is right around the corner; patiently waiting to surprise the millions of us who once again forgot to make a dinner reservation 7 months in advance. Batches of flowers in vibrant hues of pink, white, and red have replaced intricate displays of light beer packages arranged as mock field goal posts in the front of our local grocery store.

This is a whole new kind of “Crunch Time.”

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Read morePosted by on February 10, 2014