Monthly Archives: May 2015

Social Media Marketing

Which Social Media Platform Is Right For Your Brand?

which social marketing platform is right for your brand
Recently, I received a message from a good friend asking me to follow the newly-created twitter profile for his Performing Arts Company. Being a Social Media Strategist, the first thought that crossed my mind was “Will a theatre company benefit by being on Twitter?” This compelled me to think further. Hence, the question, “Which social media platform is appropriate for YOUR brand?”

Before we get into further discussion, I want to bust a popular myth – “the more social media profiles I have, the higher my visibility.” This is untrue. One’s visibility won’t necessarily go up just by having more profiles. A single profile, if well managed with good content, can serve the purpose.

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Read morePosted by on May 28, 2015
SEO

How To Recover Your Site From A Google Penalty With These Helpful Tools

recover from google penalties with wasp
Has your web or mobile site been hit with a penalty from Google? Fortunately, you don’t have to worry because the experienced team at WASP can help your site recover by identifying, assessing, and fixing any issues with the assistance of various diagnostic tools.

Fetch As Google

This diagnostic tool, which is available through Google Webmaster Tools, allows you to simulate how your site URL is rendered and how your site is crawled by Google crawlers. Use this feature by using a Google bot to fetch and render a URL, giving users full details on the site’s HTTP response, page speed, server response time, and how Google and users will see a page.

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Read morePosted by on May 21, 2015
eCommerce, Marketing, Mobile, Mobile Marketing

Are you capitalizing on the rapidly growing Mobile First Approach?

WHAT is a Mobile First Approach?

By now you must have definitely heard of the phenomenon known as the ‘Mobile First Approach’. Well if you haven’t, here’s an explanation in simple terms – it is an approach that places emphasis on responsive web design. Responsive web design is a method of design which aims to provide an optimal viewing experience across a wide range of devices, from desktop computers to mobile phones. So, if a user is accessing your website from the phone, they don’t have to struggle with misplaced tabs and disproportionate navigation. Designing for the smaller screen first – and then working your way towards larger screens – that’s the core essence of the Mobile First Approach.

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Read morePosted by on May 1, 2015