Category Archives: Marketing

Content Marketing, Marketing, Media, Mobile, Web

#TheDressDebacle: How To Apply Real Time Marketing To Your Small Business

real time marketing can result in more impressions if used correctly
Oreo’s Dunk in the Dark Campaign has had quite an impact on how brand and content marketers use social media during real-time events. The timely and relevant campaign caused brands to feel the need to immediately react to real-time events – even creating “war rooms” prior to known events – in order to be the first to capitalize on a “Dunk in the Dark” moment.

 


While it is true that real-time marketing can be a successful venture for some brands – Oreo received 525 million media impressions with its famous tweet – this trend is leading to a plethora of brands getting in on the craze. The results are shoehorned content with a focus more on being released in a timely manner, than expanding brand awareness and providing value to consumers.

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Read morePosted by on February 24, 2015
Content Marketing, Marketing, Media, Mobile, Social Media Marketing

MarTech Campaigns Steal The Spotlight At The 2015 Oscars

martech campaigns steal the show at the 2015 oscars
The recently concluded 87th Academy Awards was not just grandeur of honor and recognition for the best of cinematic work but also an opportunity seized by various marketers and brands to leverage on the most popular Hollywood event across the globe. With live tweets and updates, it’s one of the most sought after events on Social Media.

There’s a lot to learn from the various mar-tech campaigns that happened during this years’ Oscars.

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Read morePosted by on February 23, 2015
Marketing, Media, Mobile, SEO, Web

Hiring An SEO Services Company Can Stimulate Any Online Campaign

seo services company can help online campaigns
While search engine optimization is known to take some time before results are shown and can be analyzed, it is important for businesses to not wait too long into their campaigns before looking for new techniques to bring some life, and more results, back into the equation. SEO strategies meant to enhance the user’s experience can fall into stagnation if they fail to adapt and evolve to user’s preferences and habits. Utilizing a company like WASP that offers SEO services provides businesses with the opportunity to get new perspective on their campaign in order to revitalize and update it. 

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Read morePosted by on February 23, 2015
Marketing, Media, Mobile, Web

4 Web Design Trends To Use In 2015

web design trends in 2015
When it comes to web development and design, there will always been new trends to stay on top off. Web development companies are constantly tweaking and evolving their tactics and techniques when it comes to the creation or revamping of a website in order to keep up with the latest user habits and preferences. The following are the most prominent trends that can be expected throughout the next year.

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Read morePosted by on February 12, 2015
Marketing, Media, Mobile, SEO, Web

3 Tips to make sure your Website is Effective and Catchy

Website Development
The first thought that might occur to you after reading the headline of this post is that who looks at websites these days? In an age of Facebook Pages and Twitter handles, there’s hardly an audience for a company’s website. Picture this simple scenario now, so that you understand why we’re talking about websites in today’s rapidly growing social media industry where a brand’s official identity becomes their Facebook page.

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Read morePosted by on February 6, 2015
Marketing, Media, Mobile, SEO, Web

How Local Businesses Can Optimize Their Websites

local businesses must take special care to optimize their websites
Despite the fact that a website is essential in any sized business’ marketing strategy, there are still local companies that struggle to create a successful website that can be easily found and utilized by current and new customers. If your business provides local services and products here are a few things to keep in mind in when enhancing your company’s website.

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Read morePosted by on January 28, 2015